Automotive Fleet
MenuMENU
SearchSEARCH

Datamonitor Survey Finds Opportunity for Manufacturers in European Fleet Supplier Switching

LONDON – A recent survey of 650 fleet managers in Europe by Datamonitor reveals that more than 20 percent of respondents are considering changing fleet supplier within the next three years.

May 17, 2004
2 min to read


LONDON – A recent survey of 650 fleet managers in Europe by Datamonitor reveals that more than 20 percent of respondents are considering changing fleet supplier within the next three years. According to Datamonitor’s Fleet Procurement Survey 2003, the potential supplier switch represents a key opportunity for numerous other players, especially vehicle manufacturers that have been developing a presence in Europe over the last five years, reported AutoIndustry.com. Datamonitor’s survey polled 650 fleet decision-makers across Belgium, France, Germany, Netherlands, Italy, and the UK. These contacts managed a combined fleet of 250,000 cars. Fleets’ focus on cost cutting is likely to benefit vehicle manufacturers, as the lower the number of vehicle makes operated in a fleet, the greater the savings in vehicle acquisition. According to the survey, nearly 70 pecent of fleet managers operated four vehicle makes or less, and 15 percent operated just one vehicle make in their fleet. Datamonitor believes that the trend toward more limited vehicle selectors per fleet will continue for the next few years. Also encouraging for vehicle manufacturers in general is that approximately 45 pecent of respondents plan to review their choice of vehicle manufacturer within the next two years, with value of money high on the agenda in their purchase plans. However, vehicle manufacturers also face several challenges in the market. According to the survey, 70 percent of fleet managers considered a fleet leasing company to be their primary fleet provider. This conclusion was further reinforced by the fact that 50 percent of fleet managers never had any contact with the vehicle manufacturer. Alliances between fleet suppliers face different challenges, according to Datamonitor’s report. The majority of operators surveyed did not have a view on the effectiveness of alliances as pan-national contract providers, largely because most respondents were not well acquainted with the nature and functioning of such alliances. Of those that did have a view, nearly 25 percent considered alliances inferior to international leasing companies.

Topics:Operations

More Operations

Cover of the "Top 50 Green Fleets" report presented by Automotive Fleet and Inspiration Fleet, featuring an aerial nighttime photo of a lit highway interchange with looping ramps.
SponsoredJuly 16, 2026

The Top 50 Green Fleets

The List Is in: The Top 50 Green Fleets

Read More →
A car dealership with added inscription "Every fleet vehicle eventually becomes local."
Operationsby Chris BrownJuly 15, 2026

Your Local Dealer Knows More Than You Think

Your local dealer can provide an information advantage that extends well beyond courtesy deliveries.

Read More →
Portrait of Austin Schutte, founder and CEO of Anew Solutions, featured in Automotive Fleet's Fleet Meets series highlighting his career, leadership philosophy, and fleet industry insights.
Operationsby Faith HowellJuly 14, 2026

Fleet Meets: Austin Schutte

Here are some industry insights, personal touches, and words of advice from the CEO and Founder of Anew Solutions.

Read More →
Ad Loading...
Photo of Team Brown building soap box derby
Operationsby Chris BrownJuly 13, 2026

Soap Box Derby Challenge: What’s Powering Team Brown

The car is coming together, the students are solving real build problems, and the fleet industry is helping push Team Brown toward the starting line.

Read More →
Green and black bar graphs showing 2026 versus 2025 fleet sales.
Vehicle Researchby Martin RomjueJuly 8, 2026

Commercial Fleet Sales Contribute To June, YTD Gains

The fleet sector has boosted its vehicle purchases at a reliable pace in the first half of this year compared with 1H 2025.

Read More →
A black square with white color font text
OperationsJuly 2, 2026

What Fleet Managers Really Want From Vendors

From customer service frustrations and technology breakdowns to RFQs, change management, and the growing impact of turnover across the industry, this conversation pulls back the curtain on the real operational challenges fleet managers are navigating every day.

Read More →
Ad Loading...
A black square with white color font text
OperationsJuly 2, 2026

Fleet Safety Masterclass: Industry Leaders on Storytelling, Strategy & Innovation

In this special masterclass episode, industry leaders break down what it really takes to build safer fleets in today’s increasingly distracted and data-driven world.

Read More →
A black square with white color font text
OperationsJuly 2, 2026

Integrating Legacy Fleet Systems and Historical Data

In this episode, we bring together fleet and technology leaders to unpack the realities of data integration, system migrations, and the evolving role of AI in fleet management.

Read More →
A black square with white color font text
OperationsJuly 2, 2026

From Resistance to Results: Change Management Strategies for Fleets

From new technologies and safety programs to evolving regulations, fleets are under constant pressure to adapt. But as Dr. Betz explains, success isn’t about the system you implement—it’s about whether your people actually use it.

Read More →
Ad Loading...
A black square with white color font text
OperationsJuly 2, 2026

Where We're Headed: A Practical Look at AI in Fleet

Discover how AI is actually being deployed in fleets, not just marketed, including practical use cases and emerging risks.

Read More →