Automotive Fleet is officially entering the fast lane.

Chris Brown, associate publisher of Automotive Fleet, will represent the brand as Team Brown in the relaunched 2026 Corporate Soap Box Derby Challenge, set for Aug. 20–21 at Historic Derby Downs in Akron, Ohio.

Presented by Bobit Business Media in collaboration with the International Soap Box Derby and in partnership with The Hourglass Foundation, the Corporate Derby Challenge invites corporations, small businesses, groups, and community organizations to build, decorate, and race their own soap box derby cars in a team-based event designed for equal parts fun and friendly competition.

In addition to racing, organizations can also join the action by sponsoring one of the Bobit teams. Sponsorships start at $500, with sponsor logos placed on the sponsored car. Proceeds benefit The Hourglass Foundation, a 501(c)(3) nonprofit that provides scholarships for underserved students pursuing education in automotive technology and other skilled trades.

“Bringing back the Corporate Derby Challenge with Bobit Business Media adds fresh visibility and momentum to a program built around innovation, teamwork, and community,” said Dennis VanFossen Jr., president and CEO of the International Soap Box Derby. “It’s a great way to connect new partners to our mission of inspiring the next generation.”

Funds generated through participation also support the International Soap Box Derby’s STEM-based education programs, including STEM curriculum and summer camps focused on youth learning and leadership development.

The event will feature two Bobit-sponsored cars, including Team Brown and Work Truck’s Team Fletcher. Leading up to race day, the two teams are also sparring in a separate battle: who can secure the most corporate sponsors before the wheels hit the hill.

“We’re excited to be part of an event that invites the fleet community to show up in multiple ways, whether that’s racing a car or sponsoring a team,” said Kim Davidson, executive director of The Hourglass Foundation. “It’s a fun experience, and it helps us expand scholarship opportunities for students working toward hands-on careers.”

Sponsorships for Team Fletcher are available at $500 per sponsor, with logos displayed on the car throughout the event. Or, join in on the fun, and do both - sponsor a team AND consider entering your own car into the race! Details here!