ADESA, a business unit of KAR Auction Services, has announced that Lisa Scott has been promoted to chief client officer for ADESA Canada.

In this role, Scott will be responsible for all efforts to design and enhance the client experience across ADESA business units and locations throughout Canada. In addition, she will develop solutions and implement innovative customer-centric strategies to serve the diverse needs of the company’s client base, according to the company.

Scott joined ADESA in 1999 and has more than 25 years of experience in the auction and remarketing industry. In her most recent role as senior vice president of sales, marketing and operations, she was responsible for driving sales, identifying, and implementing sales efficiencies, as well as directing profitability and brand awareness.

She has served as chair of the Canadian committee of the National Auto Auction Association and co-chair of the Canadian chapter of the International Automotive Remarketers Alliance (IARA). In 2013, she was recognized as a leading woman of the industry by Auto Remarketing’s annual Women in Remarketing honor. She was also granted the IARA Builders Award for her part in bringing the IARA to Canada, and received an award for Outstanding Contribution to the Canadian Automotive Industry.

Scott will continue to report to ADESA Canada Chief Operating Officer Trevor Henderson.