Look Back: 2023 Proved a Comeback Year for Fleet Sales
2024 Fleet Sales Flatlined in July
Sales of rental car fleets plummeted last month, sending the year-to-date total to a break-even point.

The combined sales for the three fleet sectors in July totaled 147,543 vehicles, down 14% from the July 2023 total of 171,464 fleet vehicle sales.
Graphic: Bobit
Combined commercial, rental, and government fleet sales have collectively glided down for most of this year, resulting in a statistical 0% year-over-year tie as of July 31.
Fleet sales for the first seven months of 2024 hit 1,372,187, barely up from the 1,371,577 vehicles sold during the same period of 2023. The miniscule rise of 610 vehicles registers as a 0% gain.
The monthly fleet sector breakdown of July 2024 versus July 2023 sales is:
Commercial Fleets: 68,410 vehicles were sold into commercial fleets in July 2024, compared to 71,414 in July of last year, for a decline of 4.2%.
Rental Car Fleets: 54,439 vehicles were sold into rental fleets in July 2024, compared to 78,368 in July of last year, for a drop of 30.5%.
Government Fleets: Fleet vehicle sales rose to 24,694 in July 2024 from 21,682 in the same month last year, rising 13.9%. (Note: Apples-to-apples comparisons with government fleet sales are not possible due to one or more OEMs not reporting any sales from month to month. In July Hyundai, Nissan, Subaru, and Toyota did not report any sales to government fleets).
The combined sales for the three fleet sectors in July totaled 147,543 vehicles, down 14% from the July 2023 total of 171,464 fleet vehicle sales.
As OEMs have ramped up post-pandemic vehicle production, more vehicle buyers are coming off the sidelines and are replacing fleet vehicles they held longer than usual in recent years.
"My major observations would be that July was down significantly from last July, so now total fleet sales are dead-even with last year on a year-to-date basis," said Tom Kontos, chief economist at ADESA. "However it's important to note that rental sales are up 5.3%, meaning there will be more off-rental units coming down the pike. This will put downward pressure on wholesale prices, but provide needed supplies of late-model used vehicles."
Bobit, owner of Automotive Fleet, Vehicle Remarketing, and Auto Rental News, compiles fleet sales numbers that reflect aggregate figures from the three major Detroit-based auto manufacturers and the Asian Big 6 automakers.
More Vehicle Research

Crash Tests, Catalytic Converter Theft & Fleet Safety | AF News Recap
A stolen catalytic converter can cost a fleet far more than the replacement part. This week, we're exploring how to reduce theft-related risk, what fleet managers learned from live IIHS crash testing, the 2027 Jeep Compass's new safety features, and why supporting original industry reporting matters.
Read More →
2027 Jeep Compass Adds Standard Driver-Assistance Features, Starts at $31,985
The 2027 Jeep Compass adds standard adaptive cruise control across the lineup, along with additional technology and equipment options on select trims.
Read More →
2027 Subaru Outback Adds Base Trim, Lowers Pricing Across Lineup
The 2027 Outback starts at $32,995, with price reductions on several trims and expanded availability of hands-free driver-assistance technology.
Read More →
2027 Toyota Camry Offers Hybrid Powertrain Across Five Grades
The 2027 Toyota Camry is a carryover with new pricing.
Read More →
Chevrolet Updates 2027 Trax and Trailblazer with More Standard Safety Features
Chevrolet is updating two of its smallest SUVs with added driver-assistance technology, redesigned interiors, and revised trim options. The changes could add more safety equipment as standard for commercial fleets, while a new Trailblazer configuration adds another all-wheel-drive option.
Read More →
Commercial Fleet Sales Rise 5.8% Through September 2026
September commercial fleet sales were essentially unchanged from a year earlier, slowing year-to-date growth while keeping volume ahead of 2025.
Read More →
Hall of Fame Inductee: John Dmochowsky
The longtime Mondelēz International fleet executive joins the Automotive Fleet Hall of Fame.
Read More →
Hall of Fame Inductee: Lee Miller
After more than four decades at Boehringer Ingelheim, Lee Miller leaves a legacy built on fleet expertise.
Read More →
Hall of Fame Inductee: Mark F. Petersen
From managing fleets of thousands of vehicles to advancing safety and mentoring fellow professionals, Mark F. Petersen made his mark across both the corporate and supplier sides of fleet.
Read More →
When Charger Downtime Becomes a Fleet Availability Problem
As EV deployments move beyond pilot programs, charger reliability can directly affect vehicle readiness, driver productivity and route scheduling.
Read More →