After several years of growth throughout much of Central America, the automotive market has started to see a downward trend in some of the region’s largest car markets.
With a population of more than 210 million people, Brazil is the largest fleet
market in South America. The strongest vocational segments acquiring commercial fleets are pharmaceutical, agribusiness, and food companies.
The automotive industry in Mexico has been growing each year since 2009, but 2017 was the first year sales decreased. Although retail and fleet sales declined, Mexican automotive industry continues to post strong export sales.
The strongest sectors acquiring commercial fleet vehicles are agricultural, construction, pharmaceuticals, petroleum, telecommunications, and consumer product companies. Car rental and government are the two top fleet markets.
GM’s reorganization of its South America regional structure in 2010 by creating three business units, GM Andina, GM Mercosur, and GM Central, have contributed to the growth of the Chevrolet brand as a regional market leader.