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Shelley Mika

Freelance Writer

Shelley Mika is a freelance writer for Bobit Business Media. She writes regularly for Government Fleet and Work Truck magazines.

In addition to her magazine work, Shelley creates marketing, advertising, and other promotional materials for clients large and small across the United States. Shelley is also devoted to helping companies build iconic brands and identify and communicate their unique value proposition. A self-proclaimed “word nerd,” Shelley thrives on helping companies and individuals achieve their goals through the power of language.

These experiences have allowed Shelley to specialize in many areas, including fleet, technology, transportation, insurance, education, engineering, consulting and fitness, but she’s truly passionate about any subject that lets her work with words.

Shelley has a bachelor’s degree in English from the University of Nebraska and a master’s degree in English Literature from the University of Connecticut. In addition to her freelance career, Shelley is a communications and content marketing manager for a Fortune 150 company.

Articlesby Shelley MikaJanuary 4, 2013

Long Chevrolet: A Founding Fleet Dealer

In the late 1960s, Don Fenton helped Long Chevrolet build its dealer fleet business. Just a decade later, the dealership was selling 20,000 Chevrolets through the fleet department — and outselling the retail business by 100 percent. Many of today’s industry pros got their start at Long Chevrolet.

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Articlesby Shelley MikaJanuary 20, 2012

How Safe is Your Fleet?

Is your fleet safety program doing all it can? Taking even a small amount of time to track the results of safety initiatives can help fleets learn where action is needed and improvements can be made.

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Articlesby Shelley MikaJanuary 6, 2012

Ready for Civic Duty

Fourteen years after its debut in 1998, the Honda Civic Natural Gas holds the title as the longest continuous OEM-produced, compressed natural gas (CNG)-powered vehicle in America.

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Articlesby Shelley MikaJanuary 6, 2012

Leveraging Grants to Build a Superb Sustainability Program

With the advent of new and improved fuel technology, more fleets are taking advantage of alternative fuels and creating greener, more sustainable fleets. But, despite their best efforts,fleets face a major roadblock: funding.

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Articlesby Shelley MikaNovember 16, 2011

Kansas City Gets Motivated to Use Natural Gas

The City of Kansas City, Mo., once had a pilot program of just 12 CNG-powered fleet units. Today, through dedicated grant seeking, the CNG fleet now nears 300 units — roughly 8 percent of its total fleet.

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Articlesby Shelley MikaSeptember 21, 2011

HD Supply: Data Integration in the Overwhelming Information Age

Increasingly, fleets rely on data to streamline their fleet management approach. But, when data becomes overwhelming, what can fleets do? HD Supply offers a picture of how data integration can solve the problem — and make for more efficient fleet management. By Shelley Mika

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Articlesby Shelley MikaJuly 11, 2011

Retrofitting Your Way to an Alt-Fuel Vehicle

Offering lower per-gallon fuel costs and clear environmental benefits, alt-fuel fleet units are the wave of the future. Using retrofitting as a viable solution, fleets don’t have to invest in new assets and can make the most of their existing fleet units.

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Articlesby Shelley MikaJanuary 1, 2011

UPS Trademark Brown Delivery Trucks Go Green

With the purchase of 130 hybrid-electric vehicles, the package delivery company grows its alternative-fuel vehicle fleet and increases its dedication to a “green” fleet.

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Articlesby Shelley MikaJanuary 1, 2011

UPS Trademark Brown Delivery Trucks Go Green

With the purchase of 130 hybrid-electric vehicles, the package delivery company grows its alternative-fuel vehicle fleet and increases its dedication to a “green” fleet.

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Articlesby Shelley MikaNovember 18, 2010

Otis Fleet Replaces Muscle with Machines

Portable cranes allowed Otis Elevators to right-size its truck fleet without losing capability, reduce injury, and increase efficiency for mobile workers.

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