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Shelley Mika

Freelance Writer

Shelley Mika is a freelance writer for Bobit Business Media. She writes regularly for Government Fleet and Work Truck magazines.

In addition to her magazine work, Shelley creates marketing, advertising, and other promotional materials for clients large and small across the United States. Shelley is also devoted to helping companies build iconic brands and identify and communicate their unique value proposition. A self-proclaimed “word nerd,” Shelley thrives on helping companies and individuals achieve their goals through the power of language.

These experiences have allowed Shelley to specialize in many areas, including fleet, technology, transportation, insurance, education, engineering, consulting and fitness, but she’s truly passionate about any subject that lets her work with words.

Shelley has a bachelor’s degree in English from the University of Nebraska and a master’s degree in English Literature from the University of Connecticut. In addition to her freelance career, Shelley is a communications and content marketing manager for a Fortune 150 company.

Two women and a man sit and talk on a stage.
Articlesby Shelley MikaFebruary 5, 2025

Safety Strategies That Stick: Lessons from the 2024 Fleet Safety Conference

Learn how “trash talk,” Family Feud, smartphones, and personalizing a driver defendant promote fleet safety and protect against nuclear verdicts.

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The hands of an auto mechanic checking the engine of a car.
Articlesby Shelley MikaJanuary 1, 2025

Underperformance: The Hidden Threat to Fleet Maintenance

Answers to frequently asked questions about how fleets can help assets, components, technicians, and shops achieve peak performance.

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vehicles in parking lot with clipboard overlaid.
Articlesby Shelley MikaOctober 22, 2024

Educating Fleet Drivers to Preserve Vehicles for Sale

Use these five strategies to motivate drivers to care for their vehicles. Have you thought about asking your drivers to submit photos of their vehicles once per year?

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Image of stacked tires and text outlining what makes a smart tire.
Articlesby Shelley MikaJuly 23, 2024

Smart Tire Technology for Light & Medium-Duty Fleets

Automatically collecting richer, more accurate data from tires yields insights that reduce costs and improve safety. But how do fleets without big tire budgets see an ROI on smart tire technology?

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Articlesby Shelley MikaMay 16, 2024

6 Micro Changes to Improve Fuel Efficiency

Small changes that require little or no investment can lead to big fuel savings. It all starts with managing driver behavior.

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Articlesby Shelley MikaNovember 17, 2023

2023 Fleet SUV of the Year: Ford Escape

Fleet professionals voted the 2023 Ford Escape as the No. 1 SUV, which of-fers versatility, flexible cargo space, and advanced driver-assist features.

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Articlesby Shelley MikaSeptember 7, 2022

The Death of the Small Compact Van

The last of a dying breed of compact vans is discontinued. Where does that leave fleets?

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Articlesby Shelley MikaApril 7, 2022

What to Know Before You Choose an Alt-Fuel Vehicle

What are the pros, cons, and costs of the primary alternative-fuel options for your fleet?

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Articlesby Shelley MikaMarch 11, 2022

Selecting the Right Alt-Fuel Truck

What are the four first steps you should take when searching for an alternatively powered vehicle?

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Articlesby Shelley MikaMarch 1, 2022

8 Steps for Documenting the ROI of Telematics

Try out these start-to-finish tips for demonstrating the value of your telematics investment.

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