Automotive Fleet
MenuMENU
SearchSEARCH

UPS Trademark Brown Delivery Trucks Go Green

With the purchase of 130 hybrid-electric vehicles, the package delivery company grows its alternative-fuel vehicle fleet and increases its dedication to a “green” fleet.

January 1, 2011
4 min to read


In an effort to "green" its trademark brown delivery trucks, UPS recently added 130 hybrid-electric delivery trucks to its fleet. The new units join the UPS fleet of 1,949 alternative-fuel vehicles (AFVs), one of the largest private green fleets in the transportation industry. UPS plans to put the new hybrid-electric vehicles (HEVs) in service in 2011, with 30 slated for service in New York and New Jersey, and 100 in California.

The Right Vehicle for the Right Market

Ad Loading...

Mike Britt, UPS director of vehicle engineering, said acquiring HEVs for the New York, New Jersey, and California markets was a strategic choice that makes the most of hybrid-electric technology.

"Certain technologies fare better in certain types of locations. We place these vehicles on delivery routes where they will be the most effective," he said. "HEVs are best suited for urban areas with heavy stop-and-go traffic and low interstate miles. Frequent stops and stop-and-go traffic allow for electric energy to be recaptured through regenerative braking. High interstate miles would utilize the fuel engine over the electric component, diminishing fuel economy."

Although the new units make up only a small percentage of the 100,000-vehicle fleet, the company anticipates significant results. It estimates the new HEVs will improve fuel economy by 35 percent, saving 66,085 gallons of fuel and 671 metric tons of CO2 annually - the equivalent of removing 128 passenger cars from the road.

According to Britt, in addition to fewer emissions and improved fuel efficiency, contributing to a healthier environment and cleaner air for the community is an advantage as well. "Fostering goodwill between a company and the communities it serves is a great benefit," he said.

He added that overall, HEV units were met with great acceptance, with both drivers and customers responding well to them. In fact, other than labeling on the side of the trucks identifying them as hybrids, they appear to be identical to traditional delivery trucks, making the transition seamless.

Ad Loading...

"Our drivers are the best in the business, and they have adapted quickly to the new technologies we have introduced over the years. With HEVs, efficiency is dependent in part on how the driver operates the vehicle, so UPS has trained drivers assigned to HEVs to modify their driving habits to maximize the vehicle's efficiency," said Britt. "They look very similar to non-alternative-fuel vehicles, so customers don't often notice the fact their packages are being shipped in a more sustainable manner."

A History of Efficiency

UPS is not new to HEVs. In fact, in 1998 it was the first package delivery company to employ such technology in daily operations. Currently, UPS already has 250 HEVs making deliveries in the U.S. and features two different size vehicles. Both are built with a Freightliner Custom Chassis combined with a hybrid drive system from Eaton Corp.

Over the years, the company has invested more than $25 million in its AFV fleet, which includes not only hybrid-electric units, but also compressed natural gas (CNG), liquefied natural gas (LNG), propane autogas, and all-electric vehicles. Since 2000, this alternative-fuel fleet has traveled more than 185 million miles.

"We take a 'rolling laboratory' approach to our AFVs, meaning we view them as a way to study how the technologies would work on a larger scale," said Britt. "We haven't committed to any one technology, but remain focused on making sure it works within our fleet, that it meets and exceeds our expectations, and is viable for implementation on a larger scale. Certain alternative-fuel vehicles perform better under certain conditions, which is why our 'rolling laboratory' approach is so critical to ensure we achieve maximum benefit."

Ad Loading...

Britt said UPS plans to continue its commitment to finding the right vehicles to increase fuel efficiency and decrease emissions, particularly since making changes in a fleet of its size can yield equally sizable results.

"Traditional energy sources, such as gasoline, are becoming more expensive and difficult to acquire as sites for mining are harder to reach and global demand increases," he said. "UPS has been looking for the most efficient ways to operate since our founding in 1907. With a fleet of more than 90,000 vehicles, we are very conscious of fuel consumption and are constantly looking for new ways to minimize that overhead, both for our own bottom line and the customers. UPS will continue to look for ways to expand the alternative-fuel vehicle delivery fleet and will continue to place the right technologies in the most advantageous locations."

Subscribe to Our Newsletter

More Green Fleet

Sketch of chassis cab truck.
Green Fleetby Chris BrownMarch 9, 2026

Startup ZMD Motors Developing Electric Conversion for Ram 5500 Work Trucks

Detroit-based company says it has begun early development of a system to convert internal combustion Ram 5500 chassis-cab trucks to electric power.

Read More →
SponsoredFebruary 26, 2026

MOVING ON FROM DEBATE: A Guide for Fleet Managers Who Just Want To Get Electrification Done

Fleet managers are done with the debate—and focused on execution. Learn how to build a practical electrification strategy that aligns infrastructure, operations, and financing while keeping costs controlled and deployment scalable with support from Blink Charging. Discover how smart planning today positions fleets for long-term performance and ROI.

Read More →
EV charging symbol
Green Fleetby Chris BrownFebruary 12, 2026

U.S. EV Adoption Is Climbing, but Commercial and Passenger Markets Diverge

New industry group data revealed that light-duty electric vehicle sales are hitting record market share and volumes, while commercial EV volume dipped. What’s driving the fluctuations?

Read More →
Ad Loading...
SponsoredFebruary 6, 2026

Hybrids: Electrification Without the Challenges

For fleet managers, fuel is one of the biggest line items in the budget — and it's one hybrids can shrink without changing how your people work. Download the eBook to see the numbers, understand the technology, and get a step-by-step guide to making the switch.

Read More →
A side view of the yellow, blue, and red Slate Auto electric pick-up truck and SUV
Upfittingby Martin RomjueDecember 8, 2025

How To Upfit Electric Work Trucks and Vans

The biggest challenge lies in balancing additional equipment and accessories with EV battery capacity and range.

Read More →
Green Fleetby Martin RomjueDecember 4, 2025

How Fleets Can Adjust Approaches To EV Adoption

With the expiration of federal incentives, EV success now hinges less on government policy and more on discounts, battery tech progress, increased range, and broader infrastructure.

Read More →
Ad Loading...
Panelists on stage at FFC.
Fleet Forwardby Martin RomjueOctober 29, 2025

Despite World Troubles, Forward Thinking Guides Fleets

Fleet operators shared their challenges during an annual conference that embraced the latest advances across all aspects of running private- and public-sector vehicles.

Read More →
Illustration of GM Energy’s vehicle-to-home system showing an electric truck connected to home power storage, the grid, and GM Energy Cloud through the myOwner app.
Green Fleetby News/Media ReleaseOctober 28, 2025

GM Energy Details Partnerships and Targets for Public Charging Build-Out

EVgo, Pilot, ChargePoint and IONNA named; goal is 35k GM-invested DC stalls by 2030, with customer-experience upgrades at sites.

Read More →
Chart showing September 2025 EV sales. New EV sales totaled 147,716 units, up 44% year over year, and used EV sales hit 40,569 units, up 76%, marking strong third-quarter performance.
Green Fleetby News/Media ReleaseOctober 23, 2025

Q3 Electric Vehicles Sales Hit Record High

EV buyers took advantage of the final federal tax credit days, while average prices edged up for new EVs and continued to decline for used models.

Read More →
Ad Loading...
A green vertical bar graph chart showing the rises and dips in quarterly EV sales since early 2022.
Green Fleetby News/Media ReleaseOctober 10, 2025

EV Sales Hit Record in Q3 Before Incentives Expire

But most OEMs record low-volume sales, which means EV profitability remains a distant dream for nearly every automaker.

Read More →