Automotive Fleet
MenuMENU
SearchSEARCH

Showroom - Volkswagen Beetle: Squishing the New Beetle

The 2012 Beetle (it’s new but no longer “New”) may not have been designed with commercial applications in mind, but it’s certainly a more viable fleet option than any of its predecessors.

Tariq Kamal
Tariq KamalContributing Editor
Read Tariq's Posts
November 15, 2011
Showroom - Volkswagen Beetle: Squishing the New Beetle

 

2 min to read


The Beetle hasn’t undergone a real redesign since 1998. That year, the introduction of the New Beetle set off the retro-futuristic design craze and captured the hearts of veteran Punch Bug drivers — not to mention the much-sought after youth market. It was a huge success, but was it really a great car? With its bubble shape and miniscule backseat and trunk, many fleet managers must have dismissed the New Beetle as a novelty ride.

The 2012 Beetle (it’s new but no longer “New”) may not have been designed with commercial applications in mind, but it’s certainly a more viable fleet option than any of its predecessors. Built upon Volkswagen’s Golf platform, the 2012 Beetle is wider, longer and shorter than the 2011-MY. Those dimensions, combined with a new shell, offer a more refined appearance, and the stylish interior completes the look.

Ad Loading...

That relationship to the Golf brings with it an additional blessing, as well as a curse. The blessing can be found under the hood of the Turbo editions, which are outfitted with the Golf GTI’s 2.0-liter, four-cylinder gem of an engine. The curse is the Golf’s uninspiring base engine, which lacks power and manages only 29 miles per gallon on the highway.

The base edition is available only with a five-speed stick, but it boasts a long list of standard features, including power locks and windows, eight-speaker stereo and 17-inch wheels. The mid-level 2.5L Beetle comes with premium interior fabric and floor mats, Bluetooth and iPod connectivity, heated and adjustable seats and other comforts.

Beetle Turbos come equipped with a rear spoiler and sportier wheels, seats, upholstery and more. The 2.5L and Turbo editions also offer “Sunroof, Sound & Navigation” packages, which include options ranging from upgraded stereo and GPS to 19-inch wheels and a sport-tuned suspension.

With price points ranging from $18,995 for the base model to just under $25,000 for the top-of-the-line turbos, the 2012 Beetle will draw few fleet buyers away from more functional compacts such as the Civic, Corolla or Focus. But it is a fun car with serious style points, and it could give the Fiat 500 and MINI Cooper a run for their money.

Originally posted on Work Truck Online

Subscribe to Our Newsletter

More Vehicle Research

Graphic featuring EMKAY headquarters and 80th anniversary display with text reading “From Then to Now: 80 Years of EMKAY.”
Vehicle Researchby Faith HowellMay 26, 2026

Emkay Through the Years: 80 Years of Innovation & Partnership

From vintage office photos and early dealership roots to modern fleet technology and an 80th anniversary celebration, this gallery traces Emkay's journey across generations.

Read More →
Interior dashboard view of a Volvo EV featuring Google Maps navigation and infotainment display during a demo of upcoming Gemini AI vehicle integration.

Volvo, Google Preview AI-Powered In-Car Navigation Features

Gemini integration and new Google Maps immersive navigation tools are slated for upcoming Volvo EV models, including the EX60.

Read More →
An obit image of fleet hall of famer Ray Breault next to a black square with the text of his birth and death dates.
Vehicle Researchby Faith HowellMay 20, 2026

Automotive Fleet Hall of Fame Inductee Ray Breault Passes at 95

Ray Breault, a former NAFA president and longtime fleet leader whose career spanned nearly 60 years, died May 1 at age 95. Breault was inducted into the Automotive Fleet Hall of Fame in 2008 and was widely recognized for his contributions to the fleet management profession.

Read More →
Ad Loading...
Close-up of the 2027 Volkswagen ID. Buzz side window with quilted privacy shades and integrated side mirror camera parked outdoors.

The 2027 Volkswagen Lineup

Volkswagen recently released details on the 2027 lineup, which includes a variety of new features for the vehicles.

Read More →
Gray 2026 Kia EV6 electric crossover driving on a desert highway at sunset with mountains and Joshua trees in the background.

2026 Kia EV6 Arrives With Lower Pricing, New Charging Features

Kia lowered pricing for the 2026 EV6 lineup while adding standard charging equipment, Plug & Charge capability, and updated color options.

Read More →
Blue BMW iX3 electric SUV parked on a reflective surface with mountain scenery in the background at dusk.

2027 BMW iX3 Starts at $61,500 With Up to 434 Miles of Range

BMW priced the 2027 iX3 50 xDrive at $61,500 and said the new EV SUV will offer up to 434 miles of range, 800V fast charging, and a new-generation operating system when deliveries begin in September.

Read More →
Ad Loading...
YouTube thumbnail with a dark blue, high-contrast corporate design featuring a smiling young woman on the left pointing upward. Large bold text on the right reads: ‘HOW FLEETS ARE DOING MORE WITH LESS IN 2026.’ Smaller header text at the top says ‘WEEKLY CHEAT SHEET.’ Along the bottom are three blue-and-white icons labeled ‘TRENDS,’ ‘INSIGHTS,’ and ‘STRATEGIES.’
Vehicle Researchby Faith HowellMay 18, 2026

How Fleets Are Doing More with Less in 2026 | AF News Recap

In this news recap, host Faith Howell covers the ethics of AI, replacement delays, and how one company is streamlining uptime.

Read More →
SponsoredMay 15, 2026

Hybrids: Electrification Without the Challenges

For fleet managers, fuel is one of the biggest line items in the budget — and it's one hybrids can shrink without changing how your people work. Download the eBook to see the numbers, understand the technology, and get a step-by-step guide to making the switch.

Read More →
A graphic including Emkay's building celebrating 80 years in fleet.
Vehicle Researchby StaffMay 13, 2026

Inside Emkay's 80th Anniversary Celebration [Watch]

EMKAY recently celebrated a major milestone: 80 years in the fleet industry.

Read More →
Ad Loading...
Cover of a whitepaper titled “The Hidden Costs of Departmentally Assigned Vehicles on Your Fleet” featuring a black fleet vehicle driving on a road at sunset. Subheadline reads: “Discover how your fleet can reduce costs and minimize risk by implementing vehicle sharing.” The document focuses on fleet optimization, vehicle sharing, cost reduction, utilization tracking, and risk management for fleet operations.
SponsoredMay 13, 2026

Why Fleet Managers Are Replacing Departmental Vehicles with Shared Motor Pools

Departmentally assigned vehicles often create hidden costs through underutilization, poor visibility, and increased administrative burden. This white paper explores how shared motor pool strategies help fleets reduce costs, improve accountability, and optimize vehicle utilization.

Read More →