Automotive Fleet
MenuMENU
SearchSEARCH

Showroom - Volkswagen Beetle: Squishing the New Beetle

The 2012 Beetle (it’s new but no longer “New”) may not have been designed with commercial applications in mind, but it’s certainly a more viable fleet option than any of its predecessors.

Tariq Kamal
Tariq KamalContributing Editor
Read Tariq's Posts
November 15, 2011
Showroom - Volkswagen Beetle: Squishing the New Beetle

 

2 min to read


The Beetle hasn’t undergone a real redesign since 1998. That year, the introduction of the New Beetle set off the retro-futuristic design craze and captured the hearts of veteran Punch Bug drivers — not to mention the much-sought after youth market. It was a huge success, but was it really a great car? With its bubble shape and miniscule backseat and trunk, many fleet managers must have dismissed the New Beetle as a novelty ride.

The 2012 Beetle (it’s new but no longer “New”) may not have been designed with commercial applications in mind, but it’s certainly a more viable fleet option than any of its predecessors. Built upon Volkswagen’s Golf platform, the 2012 Beetle is wider, longer and shorter than the 2011-MY. Those dimensions, combined with a new shell, offer a more refined appearance, and the stylish interior completes the look.

Ad Loading...

That relationship to the Golf brings with it an additional blessing, as well as a curse. The blessing can be found under the hood of the Turbo editions, which are outfitted with the Golf GTI’s 2.0-liter, four-cylinder gem of an engine. The curse is the Golf’s uninspiring base engine, which lacks power and manages only 29 miles per gallon on the highway.

The base edition is available only with a five-speed stick, but it boasts a long list of standard features, including power locks and windows, eight-speaker stereo and 17-inch wheels. The mid-level 2.5L Beetle comes with premium interior fabric and floor mats, Bluetooth and iPod connectivity, heated and adjustable seats and other comforts.

Beetle Turbos come equipped with a rear spoiler and sportier wheels, seats, upholstery and more. The 2.5L and Turbo editions also offer “Sunroof, Sound & Navigation” packages, which include options ranging from upgraded stereo and GPS to 19-inch wheels and a sport-tuned suspension.

With price points ranging from $18,995 for the base model to just under $25,000 for the top-of-the-line turbos, the 2012 Beetle will draw few fleet buyers away from more functional compacts such as the Civic, Corolla or Focus. But it is a fun car with serious style points, and it could give the Fiat 500 and MINI Cooper a run for their money.

Originally posted on Work Truck Online

Subscribe to Our Newsletter

More Vehicle Research

Johan Verbois, executive director of CARA, stands outdoors in a blue blazer with arms crossed, with blurred vehicles and greenery in the background.
Remarketingby News/Media ReleaseApril 27, 2026

CARA Appoints Johan Verbois as Executive Director

CARA recently opened up a part-time executive director position and appointed Johan Verbois for the role.

Read More →
Subaru electric SUV driving along a coastal highway at sunset, representing the 2027 Getaway with three-row seating and all-electric performance.
Vehicle Researchby News/Media ReleaseApril 22, 2026

Subaru Unveils New Electric SUV, a Three-Row 2027 Subaru Getaway

Subaru introduces the all-electric 2027 Getaway, a three-row SUV with 420 hp, over 300 miles of range, and fast-charging capability, expanding its EV lineup.

Read More →
Vehicle Researchby StaffApril 21, 2026

GM Envolve Changes Name to GM Fleet

The GM Fleet name aligns to how customers identify us and it also helps with discoverability, the company said.

Read More →
Ad Loading...
Electric vehicle charging in a home garage with wall-mounted charging and energy systems, illustrating WEX EV At-Home fraud protection and fleet charging verification technology.
Vehicle Researchby News/Media ReleaseApril 21, 2026

WEX Launches Solution to Close EV At-Home Charging Visibility Gap

At NAFA I&E 2026, WEX debuted an EV solution that adds a layer of verification to help fleets track, validate, and trust every at-home charging dollar.

Read More →
Mechanic working under a car hood with diagnostic tool; overlay text reads “Fleet repair isn’t too expensive. It’s unpredictable.” highlighting cost uncertainty in fleet maintenance.
Vehicle ResearchApril 20, 2026

The Hidden Pain in Fleet Repair

BBM research insights reveal that budget headaches might be less about costs than fleet pros think.

Read More →
Silver Mercedes-Benz GLE SUV driving on a winding mountain road, showcasing updated exterior design and performance in a scenic landscape.
Vehicle Researchby News/Media ReleaseApril 16, 2026

The New Mercedes-Benz GLE Brings More Power and Intelligence

Mercedes-Benz updates the 2027 GLE with revised powertrains, expanded electrification, updated suspension systems, and a new software platform, while retaining its core SUV lineup and capabilities.

Read More →
Ad Loading...
Portrait of Art Kinsman, newly appointed NETS Chief Strategy Officer, smiling in a suit jacket against a neutral background.
Vehicle Researchby News/Media ReleaseApril 16, 2026

NETS Appoints Art Kinsman as Chief Strategy Officer

The Network of Employers for Traffic Safety (NETS) has tapped Art Kinsman for a new leadership role as Chief Strategy Officer.

Read More →
Vehicle Researchby StaffApril 15, 2026

Agero Aquires Urgently

Agero is acquiring Urgently, combining two tech-driven roadside assistance providers. The deal expands AI-powered dispatch, data capabilities, and service scale across fleet and mobility markets.

Read More →
Teaser image of 2027 Nissan Rogue Hybrid e-POWER, a dark SUV with LED lighting, representing Nissan’s new series hybrid with dual-motor AWD and no plug-in charging.

2027 Nissan Rogue Hybrid e‑POWER's Technology Explained

Nissan's hybrid powertrain with dual-motor all-wheel drive adds refinement and updated driving characteristics in the Rogue.

Read More →
Ad Loading...
Side profile of a dark Volkswagen Atlas SUV in a studio setting with blue lighting, highlighting updated design and exterior styling.

All-new 2027 Volkswagen Atlas debuts at the New York International Auto Show

Volkswagen revealed the redesigned 2027 Atlas, featuring updated styling, new in-cabin technology, and a more powerful turbocharged engine ahead of its launch later this year.

Read More →