Automotive Fleet
MenuMENU
SearchSEARCH

Showroom - Volkswagen Beetle: Squishing the New Beetle

The 2012 Beetle (it’s new but no longer “New”) may not have been designed with commercial applications in mind, but it’s certainly a more viable fleet option than any of its predecessors.

Tariq Kamal
Tariq KamalContributing Editor
Read Tariq's Posts
November 15, 2011
Showroom - Volkswagen Beetle: Squishing the New Beetle

 

2 min to read


The Beetle hasn’t undergone a real redesign since 1998. That year, the introduction of the New Beetle set off the retro-futuristic design craze and captured the hearts of veteran Punch Bug drivers — not to mention the much-sought after youth market. It was a huge success, but was it really a great car? With its bubble shape and miniscule backseat and trunk, many fleet managers must have dismissed the New Beetle as a novelty ride.

The 2012 Beetle (it’s new but no longer “New”) may not have been designed with commercial applications in mind, but it’s certainly a more viable fleet option than any of its predecessors. Built upon Volkswagen’s Golf platform, the 2012 Beetle is wider, longer and shorter than the 2011-MY. Those dimensions, combined with a new shell, offer a more refined appearance, and the stylish interior completes the look.

Ad Loading...

That relationship to the Golf brings with it an additional blessing, as well as a curse. The blessing can be found under the hood of the Turbo editions, which are outfitted with the Golf GTI’s 2.0-liter, four-cylinder gem of an engine. The curse is the Golf’s uninspiring base engine, which lacks power and manages only 29 miles per gallon on the highway.

The base edition is available only with a five-speed stick, but it boasts a long list of standard features, including power locks and windows, eight-speaker stereo and 17-inch wheels. The mid-level 2.5L Beetle comes with premium interior fabric and floor mats, Bluetooth and iPod connectivity, heated and adjustable seats and other comforts.

Beetle Turbos come equipped with a rear spoiler and sportier wheels, seats, upholstery and more. The 2.5L and Turbo editions also offer “Sunroof, Sound & Navigation” packages, which include options ranging from upgraded stereo and GPS to 19-inch wheels and a sport-tuned suspension.

With price points ranging from $18,995 for the base model to just under $25,000 for the top-of-the-line turbos, the 2012 Beetle will draw few fleet buyers away from more functional compacts such as the Civic, Corolla or Focus. But it is a fun car with serious style points, and it could give the Fiat 500 and MINI Cooper a run for their money.

Originally posted on Work Truck Online

Subscribe to Our Newsletter

More Vehicle Research

Fleet 500 cover
Vehicle Researchby Chris BrownJuly 28, 2026

Welcome to the New Fleet 500

Using vehicle registration data for the first time, the 2026 Fleet 500 offers a clear view of the evolving commercial fleet landscape.

Read More →
the latest AF news recap
Vehicle Researchby Faith HowellJuly 27, 2026

The Latest Fleet Vehicle Updates You Need to Know | AF News Recap

What's new with fleet this week? We're getting to know the people behind the industry and the latest must-know vehicle updates.

Read More →
a blue stellantis pro one driving on the road

Ram Gains Ground as Commercial Vehicle Competition Heats Up

Stellantis Pro One increased North American commercial vehicle sales 13% in the first half of 2026, with Ram recording growth across light- and heavy-duty pickups.

Read More →
Ad Loading...
Commercial Fleet
SponsoredJuly 23, 2026

The Top 300 Commercial Fleets

The Top 300 Commercial Fleets: See the List

Read More →
Front three-quarter view of a red 2027 Toyota Prius parked in an urban setting, showcasing the updated hybrid sedan's sleek design, LED lighting and aerodynamic styling.

2027 Toyota Prius Receives Technology, Comfort Update

The hybrid adds dual-zone climate control for 2027 while retaining its fifth-generation hybrid system and Toyota Safety Sense 3.0.

Read More →
AF news recap thumbnail
Vehicle Researchby Faith HowellJuly 21, 2026

Leaders, Data, and the Future of Mobility | AF News Recaps

From Fleet Manager of the Year finalists to connected vehicle privacy and the future of urban mobility, this week's biggest fleet stories are all about where the industry is headed next. Here's your Weekly Cheat Sheet.

Read More →
Ad Loading...
Side profile of a black 2027 Toyota Corolla Hatchback parked in front of a wood-paneled building, showing the compact hatchback's available 18-inch gloss white alloy wheels and updated styling.

2027 Toyota Corolla Hatchback Adds Digital Displays, Technology Updates

Compact hatchback receives larger standard displays, new wheel and color options, and continues with a 169-hp four-cylinder engine.

Read More →
Cover of the "Top 50 Green Fleets" report presented by Automotive Fleet and Inspiration Fleet, featuring an aerial nighttime photo of a lit highway interchange with looping ramps.
SponsoredJuly 16, 2026

The Top 50 Green Fleets

The List Is in: The Top 50 Green Fleets

Read More →
Aerial view of a multi-level highway interchange with Teletrac Navman and Respida logos, representing Teletrac Navman’s acquisition by Respida Capital and future growth in fleet management.
Telematicsby News/Media ReleaseJuly 16, 2026

Teletrac Navman Begins Next Chapter as Standalone Private Company

What's new with Teletrac Navman and its new owner?

Read More →
Ad Loading...
A 2027 red subaru uncharted drives down a road

Subaru Announces Pricing for 2027 Subaru Uncharted

Subaru has announced pricing for the 2027 Uncharted EV, which returns with no price increase, an estimated range of more than 300 miles, and a starting MSRP of $34,995.

Read More →