Smith & Nephew AWM Makes Changes
Similar to all lease-based fleets, Smith & Nephew Advanced Wound Management (AWM) was challenged to spend its dollars wisely, as well as serve its employees to the best of its abilities. “We found our measures to control costs (single automobile manufacturer, more fuel-efficient vehicles, reduction in the number of SUVs, and maximizing resale value) led to a situation where the company offered vehicles that did not always meet the personal needs of our employees, although it met the business need. We have found offering a reimbursement option with payouts indexed to our costs for company vehicles has provided a great option for those employees who desire a different vehicle than we offer,” said Robb Wagner, senior manager of Sales Operations for Smith & Nephew AWM.
Smith & Nephew’s AWM business focuses on the development and marketing of products for the treatment of acute and chronic wounds, including leg, diabetic and pressure ulcers, burns and post-operative wounds. In the U.S., it has a leased vehicle fleet of approximately 500 vehicles and about 100 employees currently participate in the reimbursement plan.
“We allow employees to transition between plans during annual enrollment for reimbursement or at the end of vehicle life for leased vehicles,” explained Erika Romada, fleet coordinator of Fleet Operations for Smith & Nephew AWM.
All drivers in the Smith & Nephew AWM fleet, whether they are in leased vehicles or on reimbursement, work remotely and operate in all types of sales territories. “Most of our sales activity takes place at hospitals, outpatient clinics and physician offices. Our representatives carry sales literature and samples in their vehicles,” Romada said.
The largest benefit Smith & Nephew has seen utilizing the Wheels reimbursement plan is the control it provides over important aspects of the company fleet.
“For example, with the program we have the ability to offer scheduled (e.g., oil changes or tire replacement) and unscheduled (e.g., engine repair) maintenance as needed for our reimbursement drivers. This repair and maintenance helps assure that our employees conduct company business in safe vehicles. Wheels additionally ensures all our drivers are meeting required insurance coverage and provides a mechanism for us to examine our program for fraudulent reporting of mileage,” Romada said.
Finally, Wagner cautioned against looking at a one-size-fits-all-fleets program, when more flexible programs are available. “We see flexible, employee-focused programs as an aid in employee recruitment, retention, and overall satisfaction,” Wagner said.