INGOLSTADT, GERMANY - Audi will be the first manufacturer to offer a premium car in the subcompact segment when it launches the Audi A1, according to a company press release. A young target group will experience new standards of quality, technology, and design.

The waiting comes to an end in early February 2010 when the A1 celebrates its online premiere (end of secrecy). Until then, we'll make the wait more tolerable by giving you a look through the keyhole.  In the weeks ahead, Audi experts will be explaining characteristic details of design and production online before we show the first photos of the car.

Following the online premiere we'll throw the doors wide open and reveal the background behind the technology, driving dynamics, and efficiency leading up to the Geneva Motor Show (March 2010). Members of the Audi Board of Management will answer your questions online. Please note: All content, such as videos, photos, and text information can be downloaded from the "Journalists' Corner" on the Audi A1 MediaGuide.

The Audi A1 will celebrate its world premiere in Geneva.