AUBURN HILLS, MI - Audi of America, Inc. posted the greatest ranking improvement in initial quality in the results from J.D. Power and Associates’ 2008 industry-wide study, released Jun. 4. Even as initial quality improved across the auto industry, Audi distinguished itself from the pack, jumping sixteen spots to #10 with 113 problems per 100 vehicles (PP100). The Audi A6 ranked third in a tie in the Mid-size Premium Car segment, according to www.autospectator.com.
The J.D. Power and Associates quality rankings are based on feedback from actual, new-vehicle owners. At the same time, Audi is enjoying strong consumer interest and growing market share in the U.S.
In particular, Audi has enjoyed increased dealer traffic and strong sales of the A4, A4 Cabriolet, and TT models, with robust sales in key markets. In fact, Audi car sales (sedan and sports car models) into early summer grew consistently over each of the corresponding five months in 2007.
J.D. Power and Associates 2008 Initial Quality Study measures new-vehicle quality during the first 90 days of ownership. In J.D. Power and Associates’ 2007 study, the Audi A8 ranked highest in the Large Premium Car segment in a tie.