NEW YORK– High net-worth consumers rated Lexus the auto brand that offers the best customer experience in the 2008 Luxury Customer Experience Index (LCEI) survey from the New York City-based Luxury Institute (www.LuxuryInstitute.com), according to www.marketwire.com.
Following are the 11 auto brands that were rated (in alphabetical order):
The proprietary Luxury Customer Experience Index (LCEI) survey is the only measure of the customer experience of leading brands among wealthy Americans. A national sample of 1,636 wealthy American consumers, with an average income of $349K and average net-worth of $3.7 million, was surveyed online. Survey results are weighted to match demographic and net-worth profiles of the same audience according to the latest Survey of Consumer Finances from The Federal Reserve.