John V. Felice, general marketing manager, Ford Division, has been named to replace Hal Feder as director of Ford North American Fleet, Lease & Remarketing Operations. As general marketing manager, Felice was responsible for all Ford brand marketing functions.

Prior to this, Felice served as president of Ford Thailand Operations and as a member of the Board of Directors of AutoAlliance (Thailand) Co. Ltd., as the primary Ford interface for the joint venture.

elice also served as executive director of marketing, sales and services, Ford Asia-Pacific & Africa, where he was responsible for all marketing, sales, and service initiatives for the Asia-Pacific and Africa markets, including Thailand, Malaysia, Vietnam, Indonesia, Philippines, Taiwan, China, India, Japan, South Africa, Australia and New Zealand.

He also served on numerous Boards in the region including Ford Japan Ltd., Ford Japan Dealer Ltd., ACSG (Thailand) Co. Ltd., Ford Sales Thailand Co. Ltd., and Ford India Co. Ltd. Before assuming the assignment in Asia, Felice was product marketing manager for Tough Truck with Ford Division in the U.S., and assigned portfolio brand strategy manager for Ford Motor Company from 1999 to 2001.

Felice joined Ford in April 1984 as an operations research analyst. During his tenure with Ford, he has held management positions in the Sales and Marketing organization, including market research, franchising, advertising, product planning, programming, and direct dealer interface in several sales and marketing roles.