ST. PETERSBURG, FL — First Advantage Corp., a risk mitigation and business solutions provider, has launched a new brand strategy that changes the name of its trucking industry credit reporting subsidiary, CompuNet Credit Services, Inc., to First Advantage. This business line will now align with the Transportation Services division of First Advantage Corp. First Advantage Corp. was acquired CompuNet Credit Services in November 2004. By changing its name to First Advantage, CompuNet Credit’s industry leading broker/shipper credit reporting services will now be marketed as part of a vertical line of trucking-related services that also includes comprehensive motor vehicle record reporting and fleet management. To fully leverage the cross-selling synergies between the corporation’s business lines, First Advantage Corp. is bringing its various business-to-business companies together under a master brand strategy using the First Advantage name with a newly created logo mark. The company’s business-to-business subsidiaries are now aligned among eight divisions to create the following architecture:

  • Employment screening services
  • Tax consulting services
  • Intelligence and technology services
  • Investigative services
  • Supply chain security services
  • Transportation services
  • SafeRent services
  • Government services A corporate video introducing the new brand and strategy is available from the home page of the company’s newly redesigned Web site at
  • Originally posted on Fleet Financials