Another value-added feature has been introduced to the CAR 2003 lineup: the chance to win a Harley-Davidson motorcycle, courtesy of ADESA.

ADESA will auction six vehicles at different auction locations around the country during the show. The attendee who enters the closest estimate to the actual selling price of the six vehicles will win the Harley-Davidson. Attendees can use their industry tools (directories, guide books, market reports, etc.) to guess the selling value of the vehicles. All CAR 2003 attendees will have the opportunity to enter their auction estimates on Sunday, Feb. 23 and Monday, Feb. 24.

Don Elliott, ADESA’s vice president of marketing and business development, will announce the winning entry on Tuesday, Feb. 25, before leading a panel discussion on the latest remarketing trends among import-automotive remarketers.

For more information on CAR 2003, please visit

Originally posted on Fleet Financials