IRVINE, CA — Kelley Blue Book's Web site,, is celebrating 10 years on the Internet throughout 2005. Originating in 1926, the company moved its Blue Book brand online to its own domain in 1995. Since then, one out of every three new-vehicle buyers have used the company's free services prior to purchase. For the three years prior to 1995, Kelley Blue Book's new- and used-vehicle values were distributed via the Bloomberg Wire Service to its subscribers. When Kelley Blue Book moved online, it first offered only new-vehicle pricing and information to consumers. It wasn't until late 1996 that the company began offering its 'used' blue book values on the Internet. Before joining the Internet community, Kelley Blue Book had one of the best selling automotive books in the country, frequently making USA Today's Best Sellers list. But just 10 years after gaining a dot com address, consumers have generated nearly 1.5 billion pricing reports on the Web site and in 2004 more than 72 million individual Americans accessed the site, along with financial institutions, governmental agencies, vehicle manufacturers, and car dealers. Throughout 2005 the company will continue to make improvements to the site including enhanced vehicle reviews for all 2005-model year vehicles and new tools assisting car buyers in making informed purchase decisions.