Automotive Fleet
MenuMENU
SearchSEARCH

Ford Planning Bronco Pickup

Ford Motor Co. is planning to launch a lifestyle pickup truck based on its 2021 Bronco SUV that could compete with Fiat Chrysler Automobiles Jeep Gladiator, according to a automotive research firm.

July 19, 2019
Ford Planning Bronco Pickup

Ford is planning three Bronco vehicles, including a pickup truck that would compete with the Jeep Gladiator.

Photo courtesy of Ford.

1 min to read


Ford Motor Co. is planning to launch a lifestyle pickup truck based on its 2021 Bronco SUV that could compete with Fiat Chrysler Automobiles' Jeep Gladiator, according to a automotive research firm.

The Bronco pickup truck is scheduled for production in July 2024, according to AutoForecast Solutions. Automobile Magazine was the first media outlet to report the news. Design and engineering began shortly after the launch of the Jeep pickup.

Ad Loading...

Ford's 2021 Bronco, which could be revealed in mid-2020, would compete with another Jeep product — the Wrangler. The Bronco is reportedly based on the 2019 Ranger midsize pickup and should be available to dealers in late 2020, reports Automotive News.

If the Bronco pickup comes to fruition, it would give Ford five pickup nameplates, including the F-150, Super Duty, Ranger, and yet-to-be-named compact pickup planned for a few years from now.

More Vehicle Research

A shot of a Volvo electric vehicle with a man charging it in front of a residence.
SponsoredAugust 7, 2026

Top 50 Executive Fleets

It is that time of year again! Time for the 2026 list of the Top 50 Executive Fleets, presented by Automotive Fleet and Volvo as part of its annual Fleet 500. Download now to see this year's list of companies!

Read More →
Arrival feature app on a map
Vehicle Researchby News/Media ReleaseAugust 6, 2026

What Comes Next for Auto Driveaway?

A new Auto Driveaway feature called Arrive provides recipients with live location updates and ETAs during the final hour of a vehicle move, while fleet customers continue to have end-to-end shipment visibility through the company's customer portal.

Read More →
Graphic titled "Fleet Hacks" featuring three fleet professionals and highlighting AI-generated fuel-saving posters, field team feedback loops, and time management tips for fleet managers.
Vehicle Researchby Faith HowellAugust 5, 2026

Fleet Hacks: AI-Generated Posters, Fleet Sounding Boards, and Managing Your Time

The new Fleet Hacks series highlights the seemingly small, simple ideas that save fleet managers time, money, and headaches.

Read More →
Ad Loading...
a Promaster City preview thumbnail
Vehicle Researchby Chris BrownAugust 4, 2026

First Look at the Returning 2027 Ram ProMaster City

The Ram ProMaster City returns for 2027 as a midsize cargo and passenger van with a 2,175-pound payload, 2,000-pound towing capacity, and more than 9 feet of cargo-floor length.

Read More →
An AF news recap thumbnail
Vehicle Researchby Faith HowellAugust 3, 2026

New Fleet Data & EV Charging Updates | AF News Recap

Commercial vehicle competition is heating up, the IRS made a rare mid-year mileage rate change, and EV charging just got easier. Here's what fleet professionals need to know this week.

Read More →
Fleet 500 cover
Vehicle Researchby Chris BrownJuly 28, 2026

Welcome to the New Fleet 500

Using vehicle registration data for the first time, the 2026 Fleet 500 offers a clear view of the evolving commercial fleet landscape.

Read More →
Ad Loading...
the latest AF news recap
Vehicle Researchby Faith HowellJuly 27, 2026

The Latest Fleet Vehicle Updates You Need to Know | AF News Recap

What's new with fleet this week? We're getting to know the people behind the industry and the latest must-know vehicle updates.

Read More →
a blue stellantis pro one driving on the road

Ram Gains Ground as Commercial Vehicle Competition Heats Up

Stellantis Pro One increased North American commercial vehicle sales 13% in the first half of 2026, with Ram recording growth across light- and heavy-duty pickups.

Read More →
Commercial Fleet
SponsoredJuly 23, 2026

The Top 300 Commercial Fleets

The Top 300 Commercial Fleets: See the List

Read More →
Ad Loading...
Front three-quarter view of a red 2027 Toyota Prius parked in an urban setting, showcasing the updated hybrid sedan's sleek design, LED lighting and aerodynamic styling.

2027 Toyota Prius Receives Technology, Comfort Update

The hybrid adds dual-zone climate control for 2027 while retaining its fifth-generation hybrid system and Toyota Safety Sense 3.0.

Read More →