Ford has collaborated with a global mapping system that will allow its drivers to utilize geocoding searches via a world map that is divided into a grid of trillions of three-meter squares, each of which are searchable by their own unique, three-word naming convention.
Ford's partnership with the what3words app resulted in the integration of the automaker's Sync3 infotainment system with the company's digital grid, according to the companies. Each square has its's own specific set of three words that will always be used to identify the specific location. It was designed for a range of uses, including commercial application and recreational usage.
For example, using the format of "///winkle.scholarship.kinds " will take drivers to a hiking trail outside of Barcelona. The app is designed to remove the confusion and complications that can arise by inputting a normal address location; it can identify locations that technically do not have an address.
The app is available for iOS and Android smartphone devices, which is available in six languages.
The system is currently used across a number of industries including automobility, logistics, travel and humanitarian. what3words' partners include Domino’s Pizza, who deliver to 3 word addresses in the Middle East, Lonely Planet who have rolled out 3 word addresses for each listing, Mercedes-Benz, TomTom, and LATAM’s largest ride-hailing app Cabify. The system is also used by the UN, and the Red Cross.