Growth in the commercial telematics market should exceed 50% in the next three years, according to a leading telematics analyst.
 - Graphic courtesy of GPS Insight.

Growth in the commercial telematics market should exceed 50% in the next three years, according to a leading telematics analyst.

Graphic courtesy of GPS Insight.

Commercial fleet adoption of telematics systems is expected to continue its torrid growth trajectory and increase to 20 million units in three years from the current 13 million units due to the growing popularity of GPS fleet and asset management systems and increasing interest in video-based driver management products and other solutions, according a leading industry analyst.

The projection of a 53% growth rate over three years comes from C.J. Driscoll & Associates "2019-2020 U.S. Mobile Resource Management Systems Market Study," a 345-page analytical report that updates his 2015 report on these systems.

"One of the real trends we're seeing is the increased use of video," Driscoll told Automotive Fleet. "Video brings in another dimension to analyze driver behavior. It also helps reduce liability. Video doesn't lie."

Since his last deep dive into commercial telematics, commercial truck fleets have more aggressively implemented Electronic Logging Devices (ELDs) and Automatic On-Board Recording Devices (AOBRDs) to track a driver's Hours of Service to remain in compliance with Federal Motor Carrier Safety Administration regulations.

In 2017 and 2018, commercial telematics growth was strongest in the trucking sector because the U.S. Department of Transportation mandated the use of these devices. Fleets that use AOBRDs will need to shift to ELDs by the end of this year.

Driscoll estimates there are 3 million of these devices in use with an even split between ELDs and AOBRDs. KeepTruckin is now the leading ELD provider, while Omnitracs has the most AOBRDs in service.

While the ELD growth wave has been a primary factor in recent years, it's not expected to drive future growth in commercial telematics. That should come from growth in the local service and delivery market with traditional telematics products; asset monitoring of trailers, shipping containers, and other non-vehicle assets; and driver behavior management systems. Workforce management solutions, which are often accessed through smartphones and tablets, will also significantly contribute to overall growth.

Verizon Connect remains the largest provider of fleet telematics systems with about 1.7 million units in service in the U.S. The company became the largest U.S. supplier through its acquisition of Fleetmatics and Telogis in 2016. Prior to the mergers, the combined companies accounted for just under 1.3 million units in service, Driscoll said.

Other top providers include Geotab, which reached 1 million units in service in 2018, and Fleet Complete, an AT&T partner that's among the largest providers in the U.S. GPS Insight is another leading player that now counts about 140,000 units in service in the U.S.

Cellular carriers have increasingly entered the fleet telematics market in recent years, including T-Mobile and Sprint, so they can continue expanding their businesses into data services.

"The cellular carriers increasingly want to get involved in data," Driscoll said. "There's no growth in voice. It’s a saturated market."

Read more or purchase Driscoll's report here.

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