Ford Motor Co. will offer 23 vehicles in its 2023 lineup, which is three more than it offers today, even though it will drop most passenger cars from its portfolio, a top executive told the Detroit News.
"This is not us shrinking and reducing our size in the marketplace," said Hau Thai-Tang, Ford's executive vice president of product development and purchasing. "It's all about reallocating resources and capital where we can win, also consistent with some of the consumer trends we're seeing."
In March, Ford said nearly nine of every 10 vehicles it sells in 2020 will be a truck, van, or SUV. And it would eliminate most passenger cars from its lineup except for the Mustang, It will also debut the Focus Active crossover in the second half of 2019 that's based on a car platform. The current Fusion, Taurus, and Fiesta sedans would be eliminated.
Ford is also revamping its portfolio by looking for more efficient vehicle platforms and will use five vehicle architectures to reduce costs and production times. Those platforms could include front-wheel drive unibody, rear-wheel drive unibody, commercial van unibody, body-on-frame, or a battery-electric platform.