Audi of America held the 2015 Audi A3 fleet preview in Dallas February 27-28, which featured a special briefing by Tony Trapalis, corporate sales manager, and a ride-and-drive event that included a slalom course to demonstrate the A3's maneuverability and safety features.  

The all-new 2015 A3 sedan is a compact powerhouse that represents the entry level to the Audi brand of luxury vehicles. It offers a combination of standard features, including a panoramic glass sunroof, leather seating surfaces, and bi-xenon headlights, with a base MSRP starting at $29,900.

The A3 sedan plays a pivotal role in the soon-to-be expanding Audi A3 family. It will be joined later in 2014 by the Audi A3 Cabriolet, A3 TDI clean diesel, the high-performance S3 sedan, and, in early 2015, the A3 Sportback e-tron plug-in gasoline-electric hybrid vehicle (PHEV). Even the base model of the all-new premium Audi A3 comes equipped with standard features that include Audi signature LED daytime running lights and taillights, and Bluetooth technology.

The A3 also marks the first time a vehicle in this segment will offer MMI technology, Audi drive select, in-vehicle 4G LTE connection, with an ultra-thin retractable MMI screen. As configured, the A3 sedan is a Wi-Fi hotspot. Along with accessing e-mail, text messages, Facebook and Twitter, Picture Book navigation, flight information, fuel prices, parking information, and city events, MMI touch is integrated into a rotary pushbutton, enabling users to simply "write" their entry on a touchpad rather than selecting each letter as used in traditional systems.

Photo courtesy of Audi.

Photo courtesy of Audi.

The A3 sedan will offer versatile powertrains, including a 1.8 TFSI, 2.0 TFSI, 2.0 TDI clean diesel, and a high-output 2.0 TFSI offered in the S3.

All engines are mated to the standard 6-speed S tronic dual-clutch transmission, which provides shifting flexibility with smooth, dynamic acceleration and virtually no interruption to the power flow, and increased fuel efficiency. Its rapid-fire shifting creates an uninterrupted power flow from the engine to the transmission, resulting in up to 10-percent better fuel efficiency compared to conventional 6-speed automatics.

For enhanced traction and handling, the A3 also offers the Audi quattro all-wheel drive, which distributes power to the wheels that need it the most.

Equipped with active lane assist, the A3 detects when the vehicle is leaving its lane without signaling, and, through gentle, corrective steering efforts, will assist the driver to remain in the lane. Additional steering wheel vibration also occurs, as well as "hands-off" steering wheel detection that disables the system completely.

Adaptive cruise control uses 27 networked control sensors around the A3 to detect vehicles in front. It then uses this information to maintain the required distance between vehicles. This is done almost constantly by the system automatically applying the brakes or accelerating. 

About the author
Mike Antich

Mike Antich

Former Editor and Associate Publisher

Mike Antich covered fleet management and remarketing for more than 20 years and was inducted into the Fleet Hall of Fame in 2010 and the Global Fleet of Hal in 2022. He also won the Industry Icon Award, presented jointly by the IARA and NAAA industry associations.

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