New Safety Research to Focus on Driver Behavior
The Governors Highway Safety Association is teaming with the Transportation Research Board to find new ways to prevent traffic deaths and injuries.

An estimated 94% of crashes are tied to human error, according to NHTSA. Photo by the Los Angeles Fire Department via Flickr.

An estimated 94% of crashes are tied to human error, according to NHTSA. Photo by the Los Angeles Fire Department via Flickr.
The Governors Highway Safety Association (GHSA) said it’s partnering with the Transportation Research Board on a series of new research projects aimed at providing strategies for reducing traffic accident deaths, injuries and costs.
The research will focus on finding solutions tied to changes in driver behavior. GHSA will decide which projects to pursue, and the Behavioral Traffic Safety Cooperative Research Program (BTSCRP) will conduct the research. GHSA and the National Highway Traffic Safety Administration (NHTSA) jointly manage BTSCRP.
The Transportation Research Board, which is part of the National Academies of Sciences, Engineering and Medicine, will help oversee the program and assemble a panel of experts for each research project. Funding will come from NHTSA.
“The vast majority of traffic crashes result from human error, so a research program that focuses on human behavior is critical,” said Neil Pedersen, executive director of the Transportation Research Board (TRB). “We look forward to working closely with GHSA and NHTSA in finding new ways to reduce crashes related to behavioral issues.”
The research project panels will include professionals from law enforcement, prosecution, substance abuse treatment and other fields.
“We are benefiting not only by the collaboration of TRB, but also by the widening circle of experts that will become active participants in highway safety research,” said Thomas Glass, GHSA Research Committee chair.
More Safety
From Silos to Solutions: Relationship Management for Safer Fleets
From telematics adoption and driver accountability to policy consistency and risk mitigation, this episode breaks down what it really takes to build a safer fleet culture without slowing business down.
Read More →
IIHS Launches First Commercial Vehicle Safety Evaluations
The Insurance Institute for Highway Safety has begun evaluating heavy-duty pickups and cargo vans for driver protection. Which models earned top marks?
Read More →
Reducing Risk by Eliminating Phone Use Behind the Wheel
Hosted with the cofounder of Lifesaver Mobile, this episode addresses phone use behind the wheel and how to design a driving environment that actually helps prevents accidents.
Read More →
Cameras, Safety and Insurance: From Reactive Claims to Real-Time Prevention (Part 2 of 2)
Part Two: Commercial auto remains one of the most challenging and costly lines of coverage for fleet operators and insurers alike. Continue learning more about how to effectively address these issues from Onur Aksan, Enterprise Business Development Executive, Geotab
Read More →
How 5-Second Telematics Data Is Changing Fleet Safety
This episode connects with Steve Santostasi of Ford Pro and covers how a few seconds of data can make a difference in fleet safety.
Read More →
Managing Road Risk at Scale: Why Fleet Safety Needs a Data-Driven Framework
Insights from the FIA Road and Driver Safety Indexes reveal how to manage road risk on a larger scale.
Read More →
Stellantis Recalls 1.3 Million Jeep Vehicles Worldwide Over Fire Risk
Stellantis is recalling more than 1.3 million Jeep Wrangler and Gladiator models worldwide over a fire risk linked to power steering pump wiring.
Read More →
Coaching Is Not Training, Even When AI Is Doing It
AI-powered safety platforms can detect risky behaviors and deliver immediate feedback. But effective driver development still requires a foundation of training followed by coaching that reinforces those skills.
Read More →
How Emotions Behind the Wheel Can Affect Fleet Safety
During National Safety Month, fleets are encouraged to look beyond distracted driving and recognize how stress, fatigue, and emotional well-being influence driver performance and crash risk.
Read More →
Nominations Open for 2026 Fleet Safety Award
Nominations have officially opened for the 2026 Fleet Safety Award Winner.
Read More →
