2016 Fleet Hall of Fame Inductees Revealed
The three newest members of the Automotive Fleet Hall of Fame were inducted during a ceremony at the 2015 Automotive Fleet & Leasing Association (AFLA) Conference in San Diego, Calf. Sept. 20.

Automotive Fleet's Mike Antich with Ron Shoemaker. Photo courtesy of AFLA.

Automotive Fleet's Mike Antich with Ron Shoemaker. Photo courtesy of AFLA.
The three newest members of the Automotive Fleet Hall of Fame were inducted during a ceremony at the 2016 Automotive Fleet & Leasing Association (AFLA) Conference in San Diego, Calf. Sept. 20.
Phil Procida, Ron Shoemaker, and the late Michael Braude joined a group that now includes 75 honorees.

Procida
Procida retired as VP of international operations and GFS president for ARI in 2005 after being with the company since 1960. His initial positions with ARI included working for operations and administration, in sales, and handling major corporate accounts.
He eventually moved to developing the Midwest market in 1973, and was in charge of the company’s home office as a regional manager until 1982. In 1989, Procida took on responsibility for global operations. For the remainder of his career, Procida traveled the globe to find fleet companies outside the U.S. helping ARI establish and introduce Global Fleet Services.
Shoemaker, a 27-year industry veteran, incorporated Flexco Fleet Services in 1992. The company has helped its clients better understand remarketing as a major part of fleet vehicle lifecycles. In 2009, Shoemaker co-founded Innovative Funding Services, a finance company working with Fortune 100 companies, banks, and OEM’s. He joined AFLA in 1992 and has served on its board as director of remarketing.

Braude
Braude, the founder and first president of EMKAY, Inc, began operations inside Midway Chevrolet in 1946. The car leasing company started as a business venture from Midway Chevrolet, and the owners named Braude as its president.
The company grew under Braude’s direction, requiring EMKAY to move to its own building. Braude grew the business from Chevrolet cars to leasing multiple automobile brands. He helped grow the company through the 1950s with steady growth and saw EMKAY buying out the accounts from Chicago-based Wilson Leasing.
AFLA is the exclusive sponsor of the Automotive Fleet Hall of Fame.
More Operations
What Fleet Managers Really Want From Vendors
From customer service frustrations and technology breakdowns to RFQs, change management, and the growing impact of turnover across the industry, this conversation pulls back the curtain on the real operational challenges fleet managers are navigating every day.
Read More →Fleet Safety Masterclass: Industry Leaders on Storytelling, Strategy & Innovation
In this special masterclass episode, industry leaders break down what it really takes to build safer fleets in today’s increasingly distracted and data-driven world.
Read More →Integrating Legacy Fleet Systems and Historical Data
In this episode, we bring together fleet and technology leaders to unpack the realities of data integration, system migrations, and the evolving role of AI in fleet management.
Read More →From Resistance to Results: Change Management Strategies for Fleets
From new technologies and safety programs to evolving regulations, fleets are under constant pressure to adapt. But as Dr. Betz explains, success isn’t about the system you implement—it’s about whether your people actually use it.
Read More →Where We're Headed: A Practical Look at AI in Fleet
Discover how AI is actually being deployed in fleets, not just marketed, including practical use cases and emerging risks.
Read More →
How Coca-Cola United Protects Its Fleet from Growing Legal Risk
Growing legal exposure can put fleets at risk. Here's one company's approach.
Read More →
Fleet Managers Think They Understand Their Costs. The Data Says Otherwise.
Most fleet managers say they have a strong handle on their costs, but new research from Bobit Business Media tells a different story. A 2026 survey of 190 fleet professionals reveals a widespread "confidence gap" where fragmented systems, disconnected data, and delayed reporting are leaving major blind spots hidden beneath the surface. Find out what the data actually shows.
Read More →
Cameras, Safety and Insurance: From Reactive Claims to Real-Time Prevention (Part 2 of 2)
Part Two: Commercial auto remains one of the most challenging and costly lines of coverage for fleet operators and insurers alike. Continue learning more about how to effectively address these issues from Onur Aksan, Enterprise Business Development Executive, Geotab
Read More →
New Trucks, AI & Summer Downtime | AF News Recap
From new truck updates to AI-powered driver coaching and summer maintenance tips, this week's fleet headlines are all about keeping things moving.
Read More →
Beyond Utilization Rates: Smarter Fleet Replacement Decisions
Vehicle replacement decisions affect every aspect of fleet performance, from operating costs to asset availability. This guide explores how fleet leaders use integrated data, benchmarking, and lifecycle analytics to determine the right fleet size and optimize replacement timing with greater confidence.
Read More →

