Screenshot via Element Fleet.

Screenshot via Element Fleet.

Jim Halliday, the president of Element Fleet Management for North America, accepted the Ice Bucket Challenge from Automotive Fleet and has posted his ice-water shower online.

Halliday responded to Editor Mike Antich's challenge from Labor Day weekend, when Antich and Sherb Brown, vice president and group publisher, did the challenge.

Element Fleet Management is the business unit formed after Element Financial Corp. acquired the PHH Arval fleet management unit from PHH Corp. earlier this year.

In his challenge, Halliday gets doused with ice water by Janet Mank, executive assistant. To view Halliday's Ice Bucket Challenge, click here.