Insurance industry associations and two automakers take decisive actions after TikTok and YouTube allowed “how to” videos that provide detailed instructions for stealing Hyundai and Kia vehicles.
In addition to “Midnight Ride,” the new ad spots feature Alexander Graham Bell’s first phone call and settlers traveling west on the Oregon Trail getting help from Enterprise.
Driving a truck can be a lonely, stressful job. But no driver has to be completely isolated in the age of social media. Facebook, in particular, can be a powerful tool in making drivers feel like they’re part of a team and connected to family and friends even on the road.
Many executives fear social media because of the damage an irate poster can inflict. But if handled properly, even bad posts can be a good thing for your fleet. (Part of a three-part series on how fleets can use Facebook to recruit and retain drivers.)
Some 48% of travelers use their mobile device to plan and book travel — adopting new mobile strategies and a tailored customer experience are essential.
A recent analysis of nearly 400,000 Twitter posts about self-driving car technology found that 17% of the conversations related to topics surrounding fear, according to a new report from Esurance.
To convey the urgency of the Takata recall and improve response rates, Honda produced videos targeted to Facebook users who haven't brought in their vehicle. This video features Stephanie Erdman, an Air Force officer who nearly lost her right eye after a Takata air bag inflator ruptured during a crash. Video via YouTube.
Facebook’s Mark Zuckerberg visited Ford Motor Company, even playing a small part in the assembly of some new Ford F-150 trucks.
In many ways, innovations in consumer technology are outpacing innovations in corporate technology. With this in mind, it is important to watch how technology is evolving outside of fleet and how it can be incorporated into day-to-day fleet management.
Telematics provider GPS Insight has added their contribution to the Mannequin Challenge, a viral video trend in which people remain frozen in action while a camera records their poses.
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