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Social Media

Using Facebook to Boost Recall Response

To convey the urgency of the Takata recall and improve response rates, Honda produced videos targeted to Facebook users who haven't brought in their vehicle. This video features Stephanie Erdman, an Air Force officer who nearly lost her right eye after a Takata air bag inflator ruptured during a crash. Video via YouTube.

GPS Insight Offers Mannequin Challenge Video

Telematics provider GPS Insight has added their contribution to the Mannequin Challenge, a viral video trend in which people remain frozen in action while a camera records their poses.

Lawsuit Alleges Snapchat Tempts Speeding

This CBS News video reports on a lawsuit filed by a crash victim, alleging that Snapchat's speed overlay filter tempts users to speed and drive recklessly. 

Los Angeles' New Hit-and-Run Alert System

The City of Los Angeles has launched a hit-and-run crash alert system, which uses social media and text messaging to enlist the public’s help in apprehending fleeing drivers. Here's a video report from CBS Channel 2 News. For the story, click here.