A recent analysis of nearly 400,000 Twitter posts about self-driving car technology found that 17% of the conversations related to topics surrounding fear, according to a new report from Esurance.
Using Facebook to Boost Recall Response
To convey the urgency of the Takata recall and improve response rates, Honda produced videos targeted to Facebook users who haven't brought in their vehicle. This video features Stephanie Erdman, an Air Force officer who nearly lost her right eye after a Takata air bag inflator ruptured during a crash. Video via YouTube.