Automotive Fleet
MenuMENU
SearchSEARCH

March Fleet Vehicle Sales Dip, But Q1 Total Rises

Year-to-date sales in commercial, rental, and government fleet sectors are scraping 600,000 vehicles sold.

April 3, 2024
March Fleet Vehicle Sales Dip, But Q1 Total Rises

The overall monthly total of 217,446 vehicles sold into the three fleet sectors in March 2024 was down slightly at 3.4% compared to 225,200 vehicles in March 2023.

Source: Bobit

2 min to read


While rental car fleet sales were flat in March compared to March 2023, their strength compared to declines in the commercial and government fleet sectors helped maintain the upward trend for Q1 fleet sales overall, according to Bobit/Automotive Fleet sales data released April 2.

Despite the dips, year-to-date fleet sales through the Q1 are 599,868, up 6.4% from 563,533 fleet vehicles sold in Q1 2023. If such sales trends continue over the next three quarters, fleet sales would be set to exceed 2023's 2 million+ benchmark total in another sign of the vehicle production and sales recovery from the pandemic years.

Ad Loading...

Bobit fleet sales numbers reflect aggregate sales from the three major Detroit-based auto manufacturers and the Asian Big 6. Numbers for March 2024 broken down by sector show:

Commercial Fleets: 78,704 vehicles sold in March 2024, down 6.9% from 84,506 in March 2023.

Rental Fleets: 114,396 vehicles sold in March 2024, up 0.3% from 114,075 in March 2023. In February, auto rental fleet sales drove the overall momentum.

Government Fleets: 24,346 vehicles sold in March 2024, down 8.5% from 26,619 in March 2023. Four automakers -- Hyundai, Nissan, Subaru, and Toyota -- did not report government fleet sales for March.

The overall monthly total of 217,446 vehicles sold into the three fleet sectors in March 2024 was down slightly at 3.4% compared to 225,200 vehicles in March 2023.

More Vehicle Research

An AF news recap thumbnail
Vehicle Researchby Faith HowellAugust 22, 2026

AI is changing what fleet managers can build & 849,000 vehicles recalled | AF News Recap

Fleet managers are learning how to build their own AI-powered tools, Stellantis is recalling nearly 849,000 vehicles, and this year’s Fleet Manager of the Year finalists have been revealed. Additionally, we’re examining how to identify repairs that warrant a second look. Here’s what you need to know this week.

Read More →
Geotab idling report graph
Vehicle Researchby StaffAugust 21, 2026

Geotab Study Finds $105M Opportunity in Reducing Fleet Idling

A study of more than 2.6 million commercial vehicles found that targeting the worst-performing fleet vehicles could save 24.2 million gallons of fuel annually.

Read More →
a Ram 1500 on the road
Vehicle Researchby StaffAugust 18, 2026

Stellantis Recalls Nearly 849,000 Vehicles for Rearview Camera Issue

Nearly 849,000 Chrysler, Dodge, Jeep, and Ram vehicles are affected by a software issue that can prevent the rearview camera image from appearing. Stellantis plans to address the issue through an over-the-air software update.

Read More →
Ad Loading...
The 2026 Jeep Grand Cherokee
Vehicle Researchby News/Media ReleaseAugust 18, 2026

2027 Jeep Grand Cherokee Adds Upland, Trailhawk and Overland Trims

The 2027 Grand Cherokee lineup adds new trim options, updated standard technology and a choice of V6 or turbocharged four-cylinder powertrains.

Read More →
AF news recap
Vehicle Researchby Faith HowellAugust 14, 2026

The Tools Are Smarter, but Are Your Fleet Strategies? | AF News Recap

From a fleet manager’s critical first 90 days to why more technology doesn’t automatically mean better safety, this week is all about turning tools into results.

Read More →
City of Carlsbad public works superintendent sits across from publisher for Automotive Fleet Chris Brown
Vehicle Researchby StaffAugust 14, 2026

Beyond the Hype: How AI Can Make Fleets More Productive

How can AI actually make fleets more efficient?

Read More →
Ad Loading...
A blue and white AF news recap thumbnail on Ram recalls and hands-on AI
Vehicle Researchby Faith HowellAugust 10, 2026

From a Major Ram Recall to Hands-On AI | AF News Recap

A massive Ram recall, new maintenance cost comparisons, the retirement of a longtime fleet industry leader, and hands-on AI are all making headlines. Here’s what fleet professionals need to know this week.

Read More →
commercial fleet sales chart, January through July 2026
Vehicle Researchby Chris BrownAugust 9, 2026

Commercial Fleet Sales Rise 7.1% Through July 2026

Commercial fleet sales were the primary source of growth across the commercial, government and rental segments during the first seven months of 2026.

Read More →
A shot of a Volvo electric vehicle with a man charging it in front of a residence.
SponsoredAugust 7, 2026

Top 50 Executive Fleets

It is that time of year again! Time for the 2026 list of the Top 50 Executive Fleets, presented by Automotive Fleet and Volvo as part of its annual Fleet 500. Download now to see this year's list of companies!

Read More →
Ad Loading...
Arrival feature app on a map
Vehicle Researchby News/Media ReleaseAugust 6, 2026

What Comes Next for Auto Driveaway?

A new Auto Driveaway feature called Arrive provides recipients with live location updates and ETAs during the final hour of a vehicle move, while fleet customers continue to have end-to-end shipment visibility through the company's customer portal.

Read More →