The Toyota Crown will be the first sedan to offer Toyota’s HYBRID MAX System, for drivers...

The Toyota Crown will be the first sedan to offer Toyota’s HYBRID MAX System, for drivers wanting more oomph out of a hybrid system. 

Photo: Toyota

Toyota has announced its new full-size sedan: the 2023 Toyota Crown. Expected to arrive in dealerships later this year, the Crown will be the first sedan to offer Toyota’s HYBRID MAX System.

Available in XLE, Limited, and Platinum grades, Toyota Crown will offer a choice of two different hybrid powertrains: HYBRID MAX or the fourth-generation Toyota Hybrid System (THS). Only available on the Platinum grade, the new HYBRID MAX powertrain puts out a manufacturer-estimated 340 net horsepower, according to Toyota.

Paired with a 2.4L turbocharged engine and a direct shift 6-speed automatic transmission, HYBRID MAX has a manufacturer-estimated 28 MPG combined city/highway fuel economy rating. XLE and Limited grades are equipped with THS, a hybrid system with a high-output, bipolar nickel-metal hydride battery that achieves a manufacturer-estimated 38 MPG combined city/highway rating.

Built on a newly developed chassis based on Toyota’s GA-K platform, Crown has a raised overall height that’s nearly 4 inches higher than Camry. The height of this sedan offers increased road visibility, along with easy entry and exit.

The XLE grade comes equipped with the 2.5-liter THS, AWD, three selectable drive modes, 19-inch alloy wheels, heated and powered fabric front seats, and the Toyota Multimedia System with 12.3-inch touchscreen and six speakers. It is available in five colors: Black, Oxygen White, Magnetic Gray Metallic, Heavy Metal, and Supersonic Red.

The Limited grade comes equipped with XLE features and adds multibeam LED headlights, a fixed panoramic roof, 11-speaker JBL audio system, and intelligent clearance sonar along with rear cross-traffic braking. There is also an available Advanced Technology package that adds dark metallic 21-inch, 10-spoke alloy wheels, a birds-eye view camera, and digital key (with Remote Connect subscription). Interior colors include black, chestnut, and macadamia.

The Platinum grade includes everything on XLE and Limited as well as the HYBRID MAX powertrain, Adaptive Variable Suspension, six selectable drive modes, Advanced Park, and 21-inch machined 10-spoke alloy wheels with black accents. The color palette adds a new bi-tone paint option, with black paint that extends from the hood to the trunk, that can be paired with Oxygen White, Heavy Metal, Supersonic Red, or a new Bronze Age color.

The Crown first debuted in 1955 as the “Toyopet Crown,” Toyota’s first mass-produced passenger vehicle. Since then, it has gained recognition in Japan as Toyota’s premium sedan. It was also the first Japanese car to hit American shores back in 1958, last being sold in the U.S. in 1972.

Toyota continues to expand its hybrid lineup and overall electrified vehicle offerings, with Crown bringing the number of Toyota electrified vehicles to 16.