Stellantis plans to offer its full range to fleet and leasing companies while also focusing on providing services to smaller and growing fleets. - Photo: Stellantis

Stellantis plans to offer its full range to fleet and leasing companies while also focusing on providing services to smaller and growing fleets.

Photo: Stellantis

In the U.K., Stellantis has changed its fleet set up to provide the full range brand offering to large fleet and leasing companies and plans to pursue a more focused approach to smaller fleets at a brand level.

The new fleet set up will be headed by James Taylor who was appointed director for B2B in August 2021 from Vauxhall.

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Taylor will now coordinate three fleet directors, who will set the direction for each of the brands. They are: 

  • Iain Montgomery - Peugeot, Citroën and DS
  • Lawrence Hagger - Alfa Romeo, Abarth, Fiat, Jeep, Fiat Pro
  • To be appointed - Vauxhall

While the directors will be responsible for their individual brands, management of fleet customers will be carried out on a Stellantis basis.

“The benefits for the customer will be a single point of contact which will provide a deeper level of relationship,” said Taylor.

Meanwhile regional fleet teams can offer the brands they represent, or if a customer wants another brand within the Stellantis stable, they can talk cross-brand.

Taylor added that the company’s aim was to take leadership in the eLCV sector while also targeting fleets that desire low-emission vehicles.

“With less competition in the low-emission-vehicle segment, we have the opportunity to overachieve against our standard ICE-only share, while we shall also be targeting premium brands as well,” he added.

Originally posted on Global Fleet Management

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