Automotive Fleet
MenuMENU
SearchSEARCH

Asda Supermarket Switches To All Electric Fleet With Zenith

The supermarket chain Asda, currently the third largest in the UK, is swapping its company car fleet to all-electric vehicles. The grocer says all its current internal combustion engine (ICE) vehicles will be off-fleet latest June 2025, five years in advance of the government's ban on petrol and diesel vehicles, commencing 2030.

by Ralph Morton, London
July 23, 2021
Asda Supermarket Switches To All Electric Fleet With Zenith

A Tesla Model 3, part of Asda’s electric fleet, outside the Asda headquarters.

Credit: Asda

3 min to read


The supermarket chain Asda, currently the third largest in the UK, is swapping its company car fleet to all-electric vehicles.

The grocer says all its current internal combustion engine (ICE) vehicles will be off-fleet latest June 2025, five years in advance of the Government's ban on petrol and diesel vehicles, commencing 2030.

Ad Loading...

Over the next four years, the supermarket plans to electrify its fleet of 600 vehicles, saving more than 2,411 tonnes of CO2 – the equivalent, it says, of six million miles driven by an average petrol car.

The move to an all-electric car fleet is being overseen by leasing and fleet management company Zenith, which has managed the company’s car and commercial fleet for the last 20 years.

Employees at Asda were in the vanguard of the change, with 85% of colleagues who chose a company car as part of their benefits package deciding on an electric vehicle during the past year.

The Asda choice list for field and head office-based colleagues includes the Audi Q4 e-tron, Mercedes EQA and EQC, Tesla Model 3, Polestar 2, Volkswagen ID.3 and ID.4, and the Volvo XC40 Pure Electric.

Company car tax and running costs are significantly lower with electric vehicles. For example, an employee paying tax at the lower 20% rate can expect to pay £1671 in benefit in kind tax during the current financial year to drive a Volkswagen Golf 8 TDI R-Line, while the same driver in an electric Volkswagen ID.3 Life Pro would only pay £62.

Ad Loading...

Simon Bell, senior manager Asda reward team, said: “Reducing our carbon footprint is extremely important to us and our customers so we are always looking at ways in which we can make a difference and be a more sustainable business.

“We are delighted by the enthusiastic uptake in electric cars by our colleagues over the past few years and it is a win-win, as they are helping the environment as well as reducing their own motoring costs.”

Asda recently revealed that it had reduced the amount of greenhouse gas (GHG) emissions it produced last year by more than 16%. The company says investment in low carbon technologies across its stores and depots is part of a long-term strategy of a 50% reduction in carbon emissions by 2025 and to ultimately become a net-zero carbon business by 2040.

Jon Smith, relationship director at Zenith, added: "We worked closely with the team at Asda to model the impact of this move and ensure it met the needs of the business and colleagues. Transitioning the fleet to  electric vehicles creates a significant carbon saving for the business, which supports Asda’s sustainability agenda and gives colleagues access to a wide range of vehicles that provide the latest technology and cost-effective motoring."

More Global Fleet

Cover of a whitepaper titled “The Hidden Costs of Departmentally Assigned Vehicles on Your Fleet” featuring a black fleet vehicle driving on a road at sunset. Subheadline reads: “Discover how your fleet can reduce costs and minimize risk by implementing vehicle sharing.” The document focuses on fleet optimization, vehicle sharing, cost reduction, utilization tracking, and risk management for fleet operations.
SponsoredMay 13, 2026

Why Fleet Managers Are Replacing Departmental Vehicles with Shared Motor Pools

Departmentally assigned vehicles often create hidden costs through underutilization, poor visibility, and increased administrative burden. This white paper explores how shared motor pool strategies help fleets reduce costs, improve accountability, and optimize vehicle utilization.

Read More →
Cover image for the “5th Annual Market Pulse Report” by Element titled “Navigating fleet management in 2026: Data and insights shaping the future of fleet and mobility.” The design features an aerial view of a cable-stayed bridge with vehicles traveling on a highway beside a dense green forest. A teal graphic panel overlays the lower portion of the image, with the Element logo and tagline “Intelligence in motion” at the bottom.
SponsoredMay 6, 2026

Fleet Costs Are Rising: Here’s How Leaders Are Responding

Fleet leaders are under pressure to reduce costs, adapt to economic uncertainty, and make smarter decisions. See how peers across North America are responding with real data, proven strategies, and forward-looking insights. Download the 2026 Market Pulse Report to benchmark your strategy and uncover where you can gain an edge.

Read More →
A world graphic of workers holding hands surrounds a globe with a line of cars on top, representing Global Fleets.
Global Fleetby News/Media ReleaseOctober 30, 2025

Enterprise Fleet Management Surpasses 900,000 Vehicles in U.S. & Canada

Enterprise Mobility connects with mobility solutions around the globe

Read More →
Ad Loading...
SponsoredOctober 14, 2025

Automotive Fleet's Guide to Fleet Electrification

Unlock the secrets to a successful transition to electric fleets with Automotive Fleet's comprehensive Fleet Electrification Guide!

Read More →
Two people pose with a sign symbolizing Viaduct's partnership with SRI.
Global Fleetby Chris BrownSeptember 8, 2025

Sumitomo Rubber Industries to Acquire Viaduct

Viaduct will join Sumitomo as an independent subsidiary. Partnership strengthens global reach and accelerates AI-driven innovation for fleets and manufacturing.

Read More →
A presenter speaks on stage at a conference, addressing an audience seated at round tables, with large screens displaying presentation slides in the background.
Global FleetAugust 11, 2025

AfMA’s 2025 Education & Leadership Summit: 26 Years of Impactful Connection

Held in Sydney, the Australasian Fleet Management Association’s 2025 Summit marked ten years of growth as the event expanded its global reach and doubled down on practical, non-commercial fleet leadership programming.

Read More →
Ad Loading...
Graphic of awards announcement
Global Fleetby StaffJune 6, 2025

Closing Soon! Nominate a 2025 Global Fleet Team of the Year

Submit your nomination for the award that honors outstanding multinational fleet teams. Nominations close Aug. 15.

Read More →
A graphic with cars driving past in the background with motion blur. Text reads "Reducing Preventable Accidents".
Global FleetNovember 26, 2024

Seven Strategies to Reduce Preventable Accidents

“Accidents” suggest inevitability, but most crashes are preventable — caused by driver actions and behaviors. Here’s why shifting the narrative can improve road safety.

Read More →
Four people sitting on stage doing presentation.
Global Fleetby Chris BrownNovember 6, 2024

2024 Global Fleet Conference in Photos

Check out photos from the first two days of the 2024 Global Fleet Conference, which convened for the first time in San Diego Nov. 4-6 as part of the new Fleet Week series of conferences.

Read More →
Ad Loading...
A black and blue graphic with a business portrait of Colin Sutherland, with text detailing his interview with Chris Brown.
Global Fleetby StaffOctober 17, 2024

Inside the 2024 Global Fleet Conference: Insights from Bobit CEO Colin Sutherland

With GFC joining Fleet Forward and Fleet Safety Conferences, attendees can engage in essential discussions on procurement, ESG goals, and safety.

Read More →