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ADESA has launched a new vehicle return guarantee service in Canada for available ADESA and TradeRev dealers utilizing its wholesale digital marketplace, according to the company.

ADESA Assurance allows participating dealers based in Canada to return eligible vehicles within 30 days for a full refund of the purchase price and associated buy fee, according to the company.

“Keeping things simple, easy and friction-free for our customers is our top priority,” said Trevor Henderson, chief operating officer of ADESA Canada. “With a subscription to ADESA Assurance, dealers can bid more confidently than ever knowing they can return eligible vehicles for any reason, no questions asked. Dealers want reduced risk and more peace of mind when buying wholesale via digital marketplaces, and ADESA Assurance delivers exactly that.”

For TradeRev customers, ADESA Assurance will cost $149 per eligible vehicle purchased. For ADESA Canada customers, ADESA Assurance will cost $199 per eligible vehicle purchased and also include a post-sale inspection, according to ADESA. On both platforms, customers are eligible to receive a refund of their transportation costs up to a maximum of $250.

In addition to launching ADESA Assurance, TradeRev has made updates to its vehicle details page on its web application. With updated navigation tools, faster access to key vehicle information, and a more simplified bidding process.

The updates will soon be available for TradeRev’s mobile application and bolsters the platform’s commitment to improve the buying experience and drive greater success for dealers in 2021.

For customers who enroll in either subscription service, ADESA Assurance will be applied automatically at the time of purchase to all eligible vehicles. 

ADESA Assurance applies to vehicles 20 years or newer with a maximum sale price below $100,000 and fewer than 250,000 kilometers on the odometer.

Originally posted on Vehicle Remarketing

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