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Total retail (including fleet) sales for the 1973 model year were 9,775,493 compared to a 1974 total of 7,715,040 showing a whopping 21-percent drop.
Read More →. Detroit's top moguls meeting with President Ford found no encouragement toward an early prospect of another year that might see even ten million cars sold.
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The true meaning is that without the seat belts, airbags simply are not effective enough.
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Our articles and advertising do represent our industry. We are well aware of it. If our publisher's page appears different, it is to provide constructive thought and an awareness that is not necessarily available in the news of the day; or month.
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Most of us are aware that the vehicles that are purchased with '75 stickers are going to be up from better than $400 to over $1400, depending upon the model. That is stiff to say the least. No one has to be a professional finance man to know that the prime rate for interest is at 12% or better and this penetrates the cost picture for every purchaser; it influences the lease rate; and it directly affects the dealer in his floor planning.
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The question before you is whether you choose to have belts and the related safety equipment optional or to have belts continue to be mandatory as they have been since 1968.
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Whether you like it or not, we are going to be at 55 MPH for a long time. The record is there. In this case safety does not cost us a thing but our time. We are actually saving monies at the reduced speeds.
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What a large number of industry and fleet men do not recognize is the total importance of fleet sales in this year's economy. An analysis is long overdue to view the current impact of fleet sales.
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We can save some 700,000 barrels of oil each day with the 55 MPH speed limit.
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I would like to doff my hat to both the NAFA and AFLA convention committees. Having just returned from a week in New York, attending meetings, discussing current crises, listening to leaders, participating in the Fleet Fair, enjoying hospitality suites and just plain talking with literally hundreds of our readers, makes me feel that our industry is following a wise course.
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