Zubie, a leading connected-car platform and GPS  tracking and fleet management software provider, promoted Chad Caswell to the role of CEO.

Caswell has been with the company for four years as chief technology officer, shaping and evolving Zubie’s software platform to become one of the industry’s leading fleet management providers. 

With Caswell taking on the new role as CEO, former CEO Gary Tucker will transition into a role as consultant focused on strategy and business growth. Tucker is credited with  having transformed the business away from consumers and toward commercial fleets and  for successfully navigating Zubie through industry headwinds caused by COVID-19.  

“Having served as Zubie’s CTO for the past four years, I’m excited about leading Zubie in our mission to deliver simple-to-use telematics software for rental operators, fleet managers, and dealers,” Caswell said in a statement. “I look forward to placing an increased focus on growing Zubie’s technology and software capabilities and continuing to lead our growth in the rental and fleet markets.” 

A SaaS technology and product veteran, Caswell was previously vice president of technology for Insite Software, a globally recognized B2B commerce application by Forrester Research and Gartner. Prior to that, Chad was a founder at FeePay, a Tekne award-winning education payment software platform that supported 2.5M global users, native mobile, web back office and native mobile retail. 

“The Board would like to thank Gary for his creative and effective leadership in establishing a sound foundation for Zubie’s future success,” said Ron LeMay, Zubie Board chairman. “We are fortunate to have a talented executive in Chad to succeed Gary. Chad’s knowledge of the Company will permit him to capitalize on the existing foundation and seize the momentum associated with the Company’s improving performance and the post Covid-19 tailwinds.”