Wheels, Inc. has won an American Business award for sales and customer service. The company's recall communications program took home a Bronze "Stevie" award in one of the Innovation in Customer Service categories.

Introduced last fall, Wheels' recall communications service delivers an enhanced notification system that makes it easy for the company's clients and their drivers to keep tabs on an ever-growing list of auto manufacturer recalls. 

"More than 40 million vehicles were recalled in the U.S in 2014, affecting millions of fleet and non-fleet motorists alike," said Gail Wheeler, Wheels' assistant vice president of marketing. "We tasked ourselves with developing an automated system that proactively identifies the vehicles in our clients' fleets that may be impacted by each recall, and provides the communication processes necessary to ensure driver awareness and action."

Wheeler said the recall service, which is part of Wheels' award-winning Maintenance Assistance Program, provides drivers with automated e-mails that alert them to recall campaigns that may affect their specific vehicles. Drivers also have access to live-person assistance for scheduling recall-related repairs and services at authorized maintenance facilities.

Wheels' clients can use the program to view recall notifications, and also run on-demand reports that show them which drivers have (or haven't) had their vehicles serviced as part of the open recalls campaigns.

The American Business awards (also known as the "Stevies") are the world's premier business awards, and the sales and customer service award segment honors the accomplishments of sales, customer service, and call/contact center professionals.

Nearly 1,900 nominations were considered in more than 100 sales and customer service categories. Winners were announced during a gala in Las Vegas on Feb. 27.