Automotive Fleet
MenuMENU
SearchSEARCH

Volvo Says Risk of Being Injured in Its Vehicles Reduced by 50 Percent Since 2000

ROCKLEIGH, NJ – Volvo Car Corp. provided a look at how far its vehicle safety technologies have come since the start of the new millennium. The company also provided an update on the technologies it's developing.

by Staff
August 30, 2012
2 min to read


ROCKLEIGH, NJ – Volvo Car Corp. provided a look at how far its vehicle safety technologies have come since the start of the new millennium. The company also provided an update on the technologies it's developing.

“Our own, extensive accident data base shows that the risk of being injured in one of our latest car models has been reduced with around 50 percent since the year 2000,” said Thomas Broberg, Senior Safety Advisor at Volvo Car Corporation. “And we are working on new technologies that will bring the figure down even further.”

Ad Loading...

The automaker also cited two other sets of studies, one from the Insurance Institute for Highway Safety (IIHS), which stated the company’s automatic braking technology results in 22% fewer collisions. A study by Swedish insurance company Volvia showed that Volvo vehicles equipped with an automatic braking system were involved in 22% fewer rear-end collisions than those without this technology.

Other recent nods to the brand’s safety from IIHS include the Volvo S60 earning the best rating in a new small offset frontal crash test, and five of the automaker’s vehicles receiving a Top Safety Pick rating (the C30, S60, S80, XC60, and XC90).

Volvo also mentioned three new technologies it’s working on. They include Autonomous Driving Support, which uses data from an on-board camera and radar sensors to direct the vehicle to follow another in front of it; Intersection Support, which alerts a driver and can automatically brake for cross traffic; and Animal Detection, which is designed to detect and brake for large animals crossing the road (for example, elk or deer in rural areas).

More Safety

A Fleet Forward Conference graphic representing the safety symposium.
Safetyby Chris BrownMay 29, 2026

NAFA Fleet Safety Symposium to Collocate With 2026 Fleet Forward Conference

The daylong certificate program will precede the Fleet Forward Conference at the Gaylord National Harbor in Maryland.

Read More →
A person with hands on the steering wheel driving
Safetyby Judie NuskeyMay 15, 2026

The Distractions You Can’t Turn Off: What Drivers Face Outside the Vehicle

Fleet drivers face constant visual, cognitive, and environmental interruptions the moment they hit the road. From roadside chaos to mental fatigue and digital overload, today’s biggest driving risks often come from outside the vehicle itself.

Read More →
Hail covers the windshield and hood of a black vehicle with text overlay about FLASH Weather AI’s new hail prediction model.
Safetyby News/Media ReleaseMay 13, 2026

FLASH Weather AI Launches First Deep-Learning Hail Prediction Model With High-Resolution Forecasting

FLASH Weather AI has launched a first-of-its-kind hail prediction model capable of forecasting hail size and arrival time at 1-kilometer resolution up to 55 minutes ahead, giving fleets and insurers critical time to prepare for severe storms.

Read More →
Ad Loading...
Coca-Cola fleet executive smiling beside graphic text reading “Rolling Dollar Signs” about the company’s trucking and fleet strategy.
Safetyby Chris BrownMay 12, 2026

How Coca-Cola United Protects Its Fleet from Growing Legal Risk

As litigation risk rises, vehicles are increasingly targeted. This Coca-Cola bottler shares how it’s reducing exposure through driver training, technology, and a proactive risk management approach.

Read More →
Two trucking industry workers talk in front of semi-trucks beside text reading, “The issue isn’t lack of safety technology — it’s lack of alignment.”
SafetyMay 12, 2026

How to Speak the Same Language on Fleet Safety

Drivers, supervisors, and data often speak different safety “languages.” Getting on the same page will drive better results.

Read More →
pictures of a lock with the words Cybersecurity 101
Safetyby Jeanny RoaMay 11, 2026

Fleet Cybersecurity 101: What You Need from Your Technology Vendors

From identity management to third-party certifications, the right technology partner should make security easier to manage. Here are the three building blocks that fleet managers need to stay in control as connected systems scale.

Read More →
Ad Loading...
Chris Brown sits across from safety experft at Lifesaver mobile in an interview about distracted driving and phone use tech.
Safetyby Chris BrownMay 1, 2026

Reducing Risk by Eliminating Phone Use Behind the Wheel

Distracted driving remains one of the most persistent risks in fleet operations. New approaches focus on removing mobile device use entirely while adding real-time safety support.

Read More →
Safetyby Jeanny RoaApril 15, 2026

Distracted Driving in the Age of Smart Tech – Part 2

As distraction risks evolve, fleets are turning to smarter, more connected technologies to better understand what’s happening behind the wheel. Part 2 explores how these tools are helping identify risky behaviors and improve visibility across operations.

Read More →
Safetyby Jeanny RoaApril 11, 2026

 Data Rights, Risks, and Responsibilities After a Crash

What fleets capture to improve safety can also expose them in litigation, forcing leaders to rethink how data is managed, stored, and shared.

Read More →
Ad Loading...
Driver holding a phone while steering, illustrating distracted driving and the importance of mental awareness and attention on the road for fleet safety.
Safetyby Judie NuskeyApril 10, 2026

From Distraction to Detection: Strengthening Awareness in Fleet Drivers

Distracted driving is often measured by what we can see—phones in hand, eyes off the road. But what about the distractions we can’t? A recent incident raises a bigger question about awareness, attention, and why subtle risks so often go unnoticed.

Read More →