Automotive Fleet
MenuMENU
SearchSEARCH

Volvo Encourages U.S. Employers to Adopt Distracted Driving Policies

ROCKLEIGH, NJ - As numerous consumer education campaigns surface to eliminate the dangers of distracted driving, Volvo Cars of North America (VCNA) invites other U.S. employers to join the movement by enacting stronger policies regarding the use of cell phones while driving.

by Staff
March 22, 2010
3 min to read


ROCKLEIGH, NJ - As numerous consumer education campaigns surface to eliminate the dangers of distracted driving, Volvo Cars of North America (VCNA) invites other U.S. employers to join the movement by enacting stronger policies regarding the use of cell phones while driving.

VCNA has had strict safe-driving policies in place for its company cars for decades. These include mandatory use of seat belts for all occupants and hands-free devices for cellular phones while driving. Texting while driving is strictly prohibited for all Volvo employees while driving Volvo company cars.

Ad Loading...

"We invented the three-point seat belt, so it makes sense for Volvo to have employee policies for safe driving, but there is no reason other companies can't strengthen current policies or implement new ones," said Doug Speck, VCNA's president and CEO. "Even if a very small percentage of employers bring attention to the issue of distracted driving, it could have a major impact on making our roadways safer."

Volvo has posted its Safe Operation of Company Vehicles policy on its blog, www.volvoblog.us/ . "Feel free to copy it word for word and make it part of your company's HR handbooks - the sooner the better," added Speck.

[PAGEBREAK]

According to the National Highway Traffic Safety Administration (NHTSA), in 2008, 5,870 people lost their lives and an estimated 515,000 people were injured in crashes in which at least one form of driver distraction was reported on the crash report. What's more, these numbers represent only reported distractions, so the size of the problem is, much greater, concludes the NHTSA report.

In an effort to bring this safety issue to the forefront, Transportation Secretary Ray LaHood led a Distracted Driving Summit in Washington, D.C. in September 2009 that highlighted the under-recognized dangers of distracted driving. To further call attention to the issue, Volvo placed ads in USA Today and The Washington Post calling for distracted driving legislation.

Ad Loading...

Earlier this year, Secretary LaHood announced a federal ban on texting for commercial vehicles such as large trucks and buses.

Volvo's director of safety, Thomas Broberg, also offers the following tips to eliminate as many distractions as possible:

  • Don't dial or text and drive. Let a passenger make a call for you, or wait until you're parked to dial or send a text message.

  • Pre-program important numbers into your phone. These will be readily available to you if you are in an accident.

  • Change your ways and recognize the activities that distract you; such as eating, talking on the phone, or changing a CD.

  • Once you recognize these distractions, you can work to eliminate them.

  • Know your route in advance and make sure that you have a good understanding of your directions. Check weather and road conditions.

  • If you are transporting children, make sure that they are all properly buckled up and that you items to keep them occupied, such as books on tape or soft toys.

  • Manage your time so that you do not have to multi-task or drive aggressively on the road.

  • Understand that driving is not your "down time" or a time to catch up on phone calls, personal grooming or dining.

  • Scan the road to make sure that you are aware of others on the road at all times. Be prepared for the unpredictability of others.

  • Concentrate on your driving. Make sure that you are not upset or tired when getting on the road. This is not the time to have a serious or emotional conversation with your passengers.

  • Pull over if you need to do something that will take your eyes and/or mind off of the road. Make sure that you find a safe place to pull over first.

  • Buckle up, every trip, every time. Making sure that everyone is properly buckled up is the best defense against distracted drivers.

More Safety

A person with hands on the steering wheel driving
Safetyby Judie NuskeyMay 15, 2026

The Distractions You Can’t Turn Off: What Drivers Face Outside the Vehicle

Fleet drivers face constant visual, cognitive, and environmental interruptions the moment they hit the road. From roadside chaos to mental fatigue and digital overload, today’s biggest driving risks often come from outside the vehicle itself.

Read More →
Hail covers the windshield and hood of a black vehicle with text overlay about FLASH Weather AI’s new hail prediction model.
Safetyby News/Media ReleaseMay 13, 2026

FLASH Weather AI Launches First Deep-Learning Hail Prediction Model With High-Resolution Forecasting

FLASH Weather AI has launched a first-of-its-kind hail prediction model capable of forecasting hail size and arrival time at 1-kilometer resolution up to 55 minutes ahead, giving fleets and insurers critical time to prepare for severe storms.

Read More →
Coca-Cola fleet executive smiling beside graphic text reading “Rolling Dollar Signs” about the company’s trucking and fleet strategy.
Safetyby Chris BrownMay 12, 2026

How Coca-Cola United Protects Its Fleet from Growing Legal Risk

As litigation risk rises, vehicles are increasingly targeted. This Coca-Cola bottler shares how it’s reducing exposure through driver training, technology, and a proactive risk management approach.

Read More →
Ad Loading...
Two trucking industry workers talk in front of semi-trucks beside text reading, “The issue isn’t lack of safety technology — it’s lack of alignment.”
SafetyMay 12, 2026

How to Speak the Same Language on Fleet Safety

Drivers, supervisors, and data often speak different safety “languages.” Getting on the same page will drive better results.

Read More →
pictures of a lock with the words Cybersecurity 101
Safetyby Jeanny RoaMay 11, 2026

Fleet Cybersecurity 101: What You Need from Your Technology Vendors

From identity management to third-party certifications, the right technology partner should make security easier to manage. Here are the three building blocks that fleet managers need to stay in control as connected systems scale.

Read More →
Chris Brown sits across from safety experft at Lifesaver mobile in an interview about distracted driving and phone use tech.
Safetyby Chris BrownMay 1, 2026

Reducing Risk by Eliminating Phone Use Behind the Wheel

Distracted driving remains one of the most persistent risks in fleet operations. New approaches focus on removing mobile device use entirely while adding real-time safety support.

Read More →
Ad Loading...
Safetyby Jeanny RoaApril 15, 2026

Distracted Driving in the Age of Smart Tech – Part 2

As distraction risks evolve, fleets are turning to smarter, more connected technologies to better understand what’s happening behind the wheel. Part 2 explores how these tools are helping identify risky behaviors and improve visibility across operations.

Read More →
Safetyby Jeanny RoaApril 11, 2026

 Data Rights, Risks, and Responsibilities After a Crash

What fleets capture to improve safety can also expose them in litigation, forcing leaders to rethink how data is managed, stored, and shared.

Read More →
Driver holding a phone while steering, illustrating distracted driving and the importance of mental awareness and attention on the road for fleet safety.
Safetyby Judie NuskeyApril 10, 2026

From Distraction to Detection: Strengthening Awareness in Fleet Drivers

Distracted driving is often measured by what we can see—phones in hand, eyes off the road. But what about the distractions we can’t? A recent incident raises a bigger question about awareness, attention, and why subtle risks so often go unnoticed.

Read More →
Ad Loading...
Safetyby StaffApril 8, 2026

Lytx 2026 Road Safety Report

While serious crashes are declining, a rise in minor incidents and ongoing risk hotspots underscore the need for continued fleet safety investment.

Read More →