Automotive Fleet
MenuMENU
SearchSEARCH

UK Engineering Company Chooses CF Roberts to Manage Fleet

CF Roberts, a UK provider of electrical and mechanical services to the construction industry, has selected vehicle funding and fleet management specialist, Fleet Alliance, to help manage its mixed fleet of 140 vehicles.

by Staff
February 11, 2014
UK Engineering Company Chooses CF Roberts to Manage Fleet

Photo: Fleet Alliance

2 min to read


Photo: Fleet Alliance

CF Roberts, a UK provider of electrical and mechanical services to the construction industry, has selected vehicle funding and fleet management specialist, Fleet Alliance, to help manage its mixed fleet of 140 vehicles.

CF Roberts, an 80-year-old family run business, has its headquarters in Cheltenham, Gloucestershire, and operates throughout the UK with a workforce of 250 employees and with three regional offices.

Ad Loading...

The company operates a mix of cars and vans, primarily for engineers and maintenance staff, according to Fleet Alliance. The vans, which make up around two thirds of the fleet, are Ford Transit Custom and Connect models for engineers, while the cars are a mixture of mainly Volkswagen Golf and Mercedes-Benz C-Class models for contract managers.

Both vehicle classes are contract hired for three years/90,000 miles which CF Roberts, based on previous experience, finds to be the most cost-effective replacement cycle, according to Fleet Alliance.

Following its appointment, Fleet Alliance has now introduced competitive tendering for each new model added to the fleet, replacing CF Robert’s previous supplier with a panel of funders to quote for each new vehicle and then selecting the most cost-effective on behalf of the client.
Competitive tendering used in this way has been shown to to produce savings of 8-10 percent in terms of acquisition costs, and Fleet Alliance estimates it will save a considerable six-figure sum on behalf of the client as a result of employing this methodology over the three-year life of the vehicle contracts.

All of the CF Roberts fleet is now being managed through Fleet Alliance’s online fleet management system, e-fleet, which offers an extensive and comprehensive suite of reports and allows the interrogation of any aspect of the fleet operation. The e-fleet platform has the scalability, capacity and flexibility to handle the administration of fleets from five cars to more than 5,000, and is accessible from anywhere in the world 24 hours per day, according to Fleet Alliance.

More Global Fleet

A fleet manager viewed from behind looks up at four wall clocks, representing the time pressures and operational costs associated with vehicle downtime.
Global Fleetby StaffJuly 30, 2026

Proven Ways to Reduce Work Truck Downtime

The age-old problem of downtime will always be a reality, but with new strategies at hand, fleets have more ways to keep trucks on the road longer.

Read More →
Commercial Fleet
SponsoredJuly 23, 2026

The Top 300 Commercial Fleets

The Top 300 Commercial Fleets: See the List

Read More →
Cover of the "Top 50 Green Fleets" report presented by Automotive Fleet and Inspiration Fleet, featuring an aerial nighttime photo of a lit highway interchange with looping ramps.
SponsoredJuly 16, 2026

The Top 50 Green Fleets

The List Is in: The Top 50 Green Fleets

Read More →
Ad Loading...
Two people sit across from each other at a desk during a business meeting. One person, wearing a white shirt, has their hands folded while the other gestures with a pen toward documents clipped to a clipboard. Additional paperwork and a calculator are visible on the table, suggesting a discussion involving contracts, finances, or administrative paperwork. Sunlight filters through window blinds in the background, creating a professional office setting.
TelematicsJuly 1, 2026

Cameras, Safety and Insurance: From Reactive Claims to Real-Time Prevention (Part 2 of 2)

Part Two: Commercial auto remains one of the most challenging and costly lines of coverage for fleet operators and insurers alike. Continue learning more about how to effectively address these issues from Onur Aksan, Enterprise Business Development Executive, Geotab

Read More →
A person holding a clipboard and writing on an inspection checklist beside the wheel of a large white vehicle, likely conducting a fleet or safety inspection.
TelematicsJune 1, 2026

Cameras, Safety and Insurance: From Reactive Claims to Real-time Prevention

Commercial auto remains one of the most challenging and costly lines of coverage for fleet operators and insurers alike. Learn more about how to effectively address these issues from Onur Aksan, Enterprise Business Development Executive, Geotab.

Read More →
Cover of a whitepaper titled “The Hidden Costs of Departmentally Assigned Vehicles on Your Fleet” featuring a black fleet vehicle driving on a road at sunset. Subheadline reads: “Discover how your fleet can reduce costs and minimize risk by implementing vehicle sharing.” The document focuses on fleet optimization, vehicle sharing, cost reduction, utilization tracking, and risk management for fleet operations.
SponsoredMay 13, 2026

Why Fleet Managers Are Replacing Departmental Vehicles with Shared Motor Pools

Departmentally assigned vehicles often create hidden costs through underutilization, poor visibility, and increased administrative burden. This white paper explores how shared motor pool strategies help fleets reduce costs, improve accountability, and optimize vehicle utilization.

Read More →
Ad Loading...
Cover image for the “5th Annual Market Pulse Report” by Element titled “Navigating fleet management in 2026: Data and insights shaping the future of fleet and mobility.” The design features an aerial view of a cable-stayed bridge with vehicles traveling on a highway beside a dense green forest. A teal graphic panel overlays the lower portion of the image, with the Element logo and tagline “Intelligence in motion” at the bottom.
SponsoredMay 6, 2026

Fleet Costs Are Rising: Here’s How Leaders Are Responding

Fleet leaders are under pressure to reduce costs, adapt to economic uncertainty, and make smarter decisions. See how peers across North America are responding with real data, proven strategies, and forward-looking insights. Download the 2026 Market Pulse Report to benchmark your strategy and uncover where you can gain an edge.

Read More →
A world graphic of workers holding hands surrounds a globe with a line of cars on top, representing Global Fleets.
Global Fleetby News/Media ReleaseOctober 30, 2025

Enterprise Fleet Management Surpasses 900,000 Vehicles in U.S. & Canada

Enterprise Mobility connects with mobility solutions around the globe

Read More →
SponsoredOctober 14, 2025

Automotive Fleet's Guide to Fleet Electrification

Unlock the secrets to a successful transition to electric fleets with Automotive Fleet's comprehensive Fleet Electrification Guide!

Read More →
Ad Loading...
Two people pose with a sign symbolizing Viaduct's partnership with SRI.
Global Fleetby Chris BrownSeptember 8, 2025

Sumitomo Rubber Industries to Acquire Viaduct

Viaduct will join Sumitomo as an independent subsidiary. Partnership strengthens global reach and accelerates AI-driven innovation for fleets and manufacturing.

Read More →