Bynx, developer of specialist technology solutions for vehicle fleet, leasing and short-term rental management, announced details of a major contract for its flagship product bynxFLEET. UAE-based Al Wathba Company for Central Services (AWCCS) has implemented bynxFLEET and bynxFLEET Short-term Rentals to manage the full lifecycle of its 10,000 vehicles.

Driven by the need for a more streamlined, productive, and cost-effective process for vehicle acquisition and management by corporate, government, and semi-government organizations, AWCCS invested in technology to support its business, according to Bynx. This includes Oracle eBusiness Suite and Oracle 11g database, fully integrated into ERP and human resources applications. bynxFLEET was chosen for vehicle fleet, leasing and rental management. Bynx is an Oracle Gold and Specialized status partner and all Bynx’ technology is based on the Oracle platform.

Paul Greenwood, CEO of AWCCS, explained: “This was an ambitious project for us so in choosing a partner it wasn’t just about technology – although the Oracle connection played a key role. It was more about partnership. We wanted a collaborator to work with us who fully understood our business, where we wanted to go and how to get there. Bynx has such a ‘can do’ attitude, it gave us confidence to see it through.”

Implementation of bynxFLEET began in 2012 and is scheduled to roll out fully in 2013. This includes the next phase implementation of bynxNET, which offers a suite of integrated applications to improve the user experience and communication between dealers, customers, suppliers, and drivers. All applications are fully web-enabled and bynxNET Rentals delivers specific functionality for short-term vehicle rental management online.

The Bynx solution includes a comprehensive suite of applications covering all aspects of the business  –  from quotation and procurement to vehicle disposal. It utilizes workflow functionality to automate and streamline contract processing and empowers customers to maximize asset value and to do more, faster and with fewer resources.

According to Bynx, all of its products have been designed to meet the specific legal, financial, regulatory, and cultural requirements in the UAE and wider Middle East and North Africa (MENA) region, such as management of road and sand tires, tolls/Salik, and applicable fuel cards.

According to Bynx, AWCCS is already enjoying significant benefits from utilizing bynxFLEET and bynxFLEET Short-term Rentals, including:

•  Increased vehicle utilization.

• Faster to market with new products and service propositions.

• Better quality and more timely interaction with customers.

• Speedier and more automated order processing.

• Better integration with the supply chain.

• Significant increase in customer satisfaction.

• Increased turnover from better efficiency in the supply chain.

• Increased profitability overall and continually improving margins.