TradeRev has expanded its digital platform to two new markets: Kansas City, Mo. and Minneapolis, the company announced.

This Midwest expansion was, in part, driven by increased dealer demand for TradeRev’s platform in the area, the company added.

“Our customer-obsessed focus, investments in innovation, data and technology and consistent TradeRev feature updates are paying off — dealers across the country are taking notice,” said Becca Polak, TradeRev president. “Kansas City and Minneapolis have highly-concentrated networks of savvy dealers looking for tools to take their business to the next level.

With this expansion, customers in the new markets have gained access to TrdeRev’s technology, including H-vision, which fully automates condition report visualization, enabling customers to launch auctions at anytime from anywhere; receive near real-time trade-in value; and receive flat-fee transportation.

Registration to join TradeRev's network is free, and the company claims that registration can take as little as 10 minutes.