The inaugural AFLA Canada Fleet Summit has exceeded its original expected capacity, expanding its size three times over the course of its open registration period, and is being held Hilton Toronto Airport in Mississauga, Ontario, on Feb. 12 - 13, 2020.

Initially budgeted for 50 attendees, registration quickly exceeded 100. AFLA renegotiated with the hotel to accommodate the space to a total 150 attendees, which was exceeded one week later. This was renegotiated again to 200 attendees which was exceeded several days before the start of the conference

The event has become standing room only with more than 200 attendees at the Summit.

The Summit began with an inaugural fleet manager only meeting to create a peer-to-peer sharing of fleet data benchmarking. The opening keynote presentation on the state of the Canadian fleet market was given by Keith McLaughlin, publisher of Canadian Automotive Fleet magazine.

You can view the full schedule here.

The AFLA Canada Fleet Summit is designed to promote fleet management education for Canadian-based commercial fleet managers working for small and mid-size businesses, and to help multinational fleets operating in Canada to better understand the Canadian fleet market to optimize their fleet operations. The full conference agenda is also available online and includes multiple deep-dive sessions addressing topics pertinent to those who have fleet responsibilities in Canada.

The Women in Fleet Management (WIFM) association will also co-locate its next meeting at the AFLA Canada 2020 Fleet Summit on the Wednesday, Feb. 12, the first day of the Summit. This will also be WIFM’s first event in Canada.

The AFLA Canada conference will be held just before the start of the 2020 Canadian International Autoshow, which opens Feb. 14 in Toronto, for those interested in staying beyond the conference.