Deliveries made the week of Christmas far outnumber those being made the week of Thanksgiving, even though this week marks the start of the holiday shopping season with Black Friday and leads into Cyber Monday, according to data from Verizon Connect.

Truck and van drivers made 29% more stops and drove 27% further for deliveries over the Christmas holiday when comparing 2017 to 2018 across the U.S., according to data from the telematics provider.

Other findings came from Verizon Connect.

For one, commercial trucks are driving longer and stopping more often for retail and restaurant deliveries during the holidays. The number of stops and miles driven between October and December increased by about 18% between 2017 and 2018, as the rate of retail deliveries continues to rise.

Also, food and beverage deliveries are increasing commercial driving distanced year over year, according to Verizon Connect. In 2018, drivers made longer journeys for food and beverage deliveries than ever before. Delivery distances increased 33% to restaurants and 58% to liquor stores.

Lastly, the majority of foodies and shoppers inhabit the Midwest and Northeast. Those two regions now lead the U.S. in holiday retail and restaurant deliveries. Each accounts for about a third of all driver stops in 2017 and 2018.

To gather the data, Verizon Connect surveyed about 4,000 customers using the Verizon Connect Reveal telematics platform.