Subaru's Three-Row Ascent Goes on Sale
Subaru has begun selling its three-row Ascent midsize SUV, and offered the first production unit to a loyal Subaru owner in Mequon, Wis., Subaru has announced. The initial vehicle was sold by the Sommer's Subaru dealership.
Subaru has begun selling its 2019 Ascent three-row SUV.
Photo courtesy of Subaru.
Subaru has begun selling its three-row Ascent midsize SUV, and offered the first production unit to a loyal Subaru owner in Mequon, Wis., Subaru has announced. The initial vehicle was sold by the Sommer's Subaru dealership.
Samantha Ernest of Pewaukee picked up her new vehicle with her two sons, Caden and Oliver, and their Boston Terrier Brewer. Mark Schreiber, Subaru's district sales manager, was in attendance. Ernest is a two-time Subaru owner. She bought her first Subaru in 2006 and a Tribeca in 2008.
Subaru and the dealership gave Ernest a Starlink Entertainment Anywhere kit that includes two 9.7-inch Apple iPads. The Ascent retails from $31,995.
Sommer's Subaru opened in 1997 and sold about 300 vehicles a year. The dealership now sells more than 2,000 per year.
Related: Subaru's Ascent Three-Row SUV Begins Production
More Vehicle Research
What Should We Make of the Fiat Topolino?
This atypical low-speed vehicle is coming to the U.S. It's smaller than a Smart Fortwo and starts at $13,995.
Read More →
USPS, Zipcar, DPD UK, and Others Named Winners of The Optimizers Awards 2026
USPS, Zipcar, DPD UK, and other fleet organizations were recognized in the 2026 Optimizers Awards for initiatives involving route optimization, automation, AI, and fleet utilization.
Read More →
Commercial Fleet Sales Contribute To June, YTD Gains
The fleet sector has boosted its vehicle purchases at a reliable pace in the first half of this year compared with 1H 2025.
Read More →
Mid-Atlantic Advanced Transportation Summit to Explore Fleet Fuels, Infrastructure, and Transportation Innovation
Fleet Forward Conference expands collaboration with Clean Cities organizations as part of a broader effort to connect fleet leaders with emerging transportation technologies and strategies.
Read More →
America's 250th Birthday: Vehicles That Kept the Country Moving Over the Years
As the United States celebrates its 250th anniversary, Automotive Fleet looks back at 11 vehicles that helped shape commercial transportation.
Read More →
Can AI Really Make Fleet Drivers Safer?
Chris Brown and Wheels rep David Glines discuss how AI is reshaping safety for fleet drivers.
Read More →
GMC Previews Redesigned 2027 Sierra 1500 with New V8 Engines, Expanded Technology
The next-generation Sierra arrives later this year with new powertrains, a fully redesigned cabin, and trims aimed at the premium end of the full-size pickup segment.
Read More →
Slate Debuts Colorful, Unique EV Models
A recent media and client event, studded with electric vehicles dressed up on platforms, planted a new position for the manufacturer in the wider EV market. Fleets will find cost-saving advantages.
Read More →
Slate Electric SUV, Pickup Switchable Model Aims For Light-Duty Fleets
Everything about this EV is counterintuitive and understated, making it stand out from the crowd.
Read More →
Polestar Barred from U.S. Market Under Connected Vehicle Rule
The automaker loses its authorization to sell new vehicles in the U.S., starting with the 2027 model year. Polestar owners will retain access to the brand's service network.
Read More →