Tired of Reading? Watch: 100% Fleet Uptime? Here's Stellantis' Strategy
Ram Gains Ground as Commercial Vehicle Competition Heats Up
Stellantis Pro One increased North American commercial vehicle sales 13% in the first half of 2026, with Ram recording growth across light- and heavy-duty pickups.
July 27, 2026
Stellantis Pro One reported 7% global sales growth in the first half of 2026 while maintaining its commercial vehicle market positions across Europe, South America, North America, and the Middle East and Africa.
Credit:
Stellantis
3 min to read
- Stellantis Pro One saw a 13% increase in North American commercial vehicle sales during the first half of 2026.
- Ram experienced growth in sales across both light- and heavy-duty pickup truck segments.
- The competitive landscape for commercial vehicles is intensifying, with Ram making notable gains.
*Summarized by AI
Stellantis Pro One reported first-half 2026 global results, maintaining its market positions across major regions and recording 7% sales growth.
Europe
In Europe 29, Stellantis Pro One retained its leading position with a 28.7% market share in the first half of the year, with 273,600 units sold.
The company ranked first in France, Italy, Spain, Austria, Belux, Poland and Portugal, while remaining among the top three manufacturers across all other major European markets.
Stellantis Pro One increased its share of the compact van segment, reaching a 47.4% market share in the C-segment, while continuing to lead the large van segment with a 25.3% market share.
In electrified commercial vehicles, Stellantis Pro One remained the top-selling manufacturer in the European battery-electric commercial vehicle market.
In March, Stellantis Pro One launched a Europe-wide commercial initiative offering battery-electric vans at the same price as their diesel equivalents. The company said the program was intended to address one barrier to battery-electric vehicle adoption. Stellantis Pro One continued the initiative through additional market-specific commercial programs. The company reported that battery-electric vehicles accounted for 15% of total order intake in Europe in June across major European markets, while order intake from small and medium fleets increased 140% year over year. The company said it will continue supporting battery-electric vehicle adoption while maintaining its business strategy.
South America
Stellantis Pro One increased its South American market share to 33.9%, up 3.4 percentage points year over year.
Performance was driven by results in several markets:
- Brazil: #1 with 52.7% market share (+6.5 percentage points)
- Argentina: #1 with 25.8% market share (+5.5 percentage points)
- Chile: #1 with 16.0% market share
- Uruguay: #1 with 36.9% market share
- Paraguay: Advanced to #2 with 17.1% market share
The Fiat Strada remained the region's best-selling vehicle across passenger cars and commercial vehicles. Stellantis Pro One also launched the Ram Dakota in Brazil.
North America
In North America, Stellantis Pro One ranked third, increasing market share to 14.1%, up 2.0 percentage points year over year.
Total commercial vehicle sales increased 13%, supported by sales growth from Ram and Peugeot commercial vehicles.
In the United States:
- Ram total sales increased 15%
- Ram 1500 sales increased 27%
- Heavy-duty truck sales increased 9%
- Ram 1500 ranked highest in its segment in the J.D. Power 2026 U.S. Vehicle Dependability Study
In Canada, Ram sales increased 8%, while heavy-duty truck sales increased 21%.
In Mexico, Stellantis ranked first overall with an 18.8% market share. Ram sales increased 43%, while total commercial vehicle sales increased 36%.
Middle East & Africa
In the Middle East and Africa, Stellantis Pro One reported a 22.3% market share, up 1.8 percentage points year over year.
The company led the van segment with a 36.0% market share, including:
- Turkey: #1 with 48.3% market share
- Morocco: #1 with 23.0%
- Algeria: #1 with 84.6%
- Tunisia: #1 with 45.8%
- Overseas Territories: #1 with 44.0%
The company's compact van models remained the best-selling van family in the region.
Commercial Vehicle Business
Building on its lineup of vans, pickups and business solutions, Stellantis Pro One continues to offer commercial vehicle products and services for business customers.
“The first half of 2026 confirms the strength of our customer-focused strategy, commercial vehicle portfolio and multi-energy offer,” said Eric Laforge, head of Stellantis Pro One. “While we continue to reinforce our market positions worldwide, we are equally focused on the future, building on the European launch of our Smart Compact Van, expanding our CustomFit capabilities and advancing product development across the Stellantis Pro One portfolio. We look forward to meeting journalists from Europe and the Middle East and Africa region at IAA Transportation Hannover, where we will present these initiatives and preview upcoming developments for our commercial vehicle customers.”
More Vehicle Research
When Charger Downtime Becomes a Fleet Availability Problem
As EV deployments move beyond pilot programs, charger reliability can directly affect vehicle readiness, driver productivity and route scheduling.
Read More →
2027 Nissan Rogue Hybrid Adds e-POWER, Standard AWD
The new Rogue Hybrid uses Nissan’s e-POWER system with dual electric motors, offers an estimated 40 mpg and starts at $35,490.
Read More →
2027 Subaru Forester Adds First Wilderness Hybrid
The 2027 Forester lineup starts at $29,995 and adds a Wilderness Hybrid with 194 combined horsepower and 9.3 inches of ground clearance.
Read More →
EV Realty Names Henrik Holland President as Charging Platform Expands
The former Prologis Mobility and Shell executive will help expand EV Realty’s truck charging business and move its power-first infrastructure model into autonomous vehicle depots and other fleet sectors.
Read More →
Mercedes-Benz Introduces Electric GLC With Up to 350 Miles of Range
The GLC 400 4MATIC Electric features an 800-volt architecture, 330-kW DC fast charging and a 94-kWh battery, along with Mercedes-Benz's new MB.OS operating system.
Read More →
Fleet Has a Talent Pipeline Problem, not a Talent Problem
Where will the next generation of fleet leaders come from, and what does the industry need to do differently to find them?
Read More →
Fleet Hacks: What Are You Still Doing Manually?
From daily recaps to repeatable workflows, fleet professionals share how AI can cut through busywork while keeping human judgment at the center.
Read More →
How One Fleet Manager Put a New Spin on Safety Training
Joe Lewis turned a pre-trip inspection lesson into an AI-assisted song, then four safety albums. The experiment also revealed why human oversight matters when AI enters driver training.
Read More →
2027 Ram ProMaster City Starts Under $40K
Ram is returning to the smaller commercial van market with a new ProMaster City aimed at delivery, service, trade, and passenger applications. Starting at $39,995 with destination, the 2027 van offers up to 2,000 pounds of towing capacity, more than 2,000 pounds of payload, and multiple cargo and passenger configurations.
Read More →
New Tariff Threats & a Leadership Change at Wheels | AF News Recap
A new tariff threat is creating more uncertainty for fleet ordering, Wheels has named a new president, and we’re asking whether certification is really worth the investment.
Read More →