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Ram Gains Ground as Commercial Vehicle Competition Heats Up

Stellantis Pro One increased North American commercial vehicle sales 13% in the first half of 2026, with Ram recording growth across light- and heavy-duty pickups.

a blue stellantis pro one driving on the road

Stellantis Pro One reported 7% global sales growth in the first half of 2026 while maintaining its commercial vehicle market positions across Europe, South America, North America, and the Middle East and Africa.

Credit:

Stellantis

3 min to read


  • Stellantis Pro One saw a 13% increase in North American commercial vehicle sales during the first half of 2026.
  • Ram experienced growth in sales across both light- and heavy-duty pickup truck segments.
  • The competitive landscape for commercial vehicles is intensifying, with Ram making notable gains.

*Summarized by AI

Stellantis Pro One reported first-half 2026 global results, maintaining its market positions across major regions and recording 7% sales growth.

Europe

In Europe 29, Stellantis Pro One retained its leading position with a 28.7% market share in the first half of the year, with 273,600 units sold.

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The company ranked first in France, Italy, Spain, Austria, Belux, Poland and Portugal, while remaining among the top three manufacturers across all other major European markets.

Stellantis Pro One increased its share of the compact van segment, reaching a 47.4% market share in the C-segment, while continuing to lead the large van segment with a 25.3% market share.

In electrified commercial vehicles, Stellantis Pro One remained the top-selling manufacturer in the European battery-electric commercial vehicle market.

In March, Stellantis Pro One launched a Europe-wide commercial initiative offering battery-electric vans at the same price as their diesel equivalents. The company said the program was intended to address one barrier to battery-electric vehicle adoption. Stellantis Pro One continued the initiative through additional market-specific commercial programs. The company reported that battery-electric vehicles accounted for 15% of total order intake in Europe in June across major European markets, while order intake from small and medium fleets increased 140% year over year. The company said it will continue supporting battery-electric vehicle adoption while maintaining its business strategy.

South America

Stellantis Pro One increased its South American market share to 33.9%, up 3.4 percentage points year over year.

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Performance was driven by results in several markets:

  • Brazil: #1 with 52.7% market share (+6.5 percentage points)
  • Argentina: #1 with 25.8% market share (+5.5 percentage points)
  • Chile: #1 with 16.0% market share
  • Uruguay: #1 with 36.9% market share
  • Paraguay: Advanced to #2 with 17.1% market share

The Fiat Strada remained the region's best-selling vehicle across passenger cars and commercial vehicles. Stellantis Pro One also launched the Ram Dakota in Brazil.

North America

In North America, Stellantis Pro One ranked third, increasing market share to 14.1%, up 2.0 percentage points year over year.

Total commercial vehicle sales increased 13%, supported by sales growth from Ram and Peugeot commercial vehicles.

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In the United States:

  • Ram total sales increased 15%
  • Ram 1500 sales increased 27%
  • Heavy-duty truck sales increased 9%
  • Ram 1500 ranked highest in its segment in the J.D. Power 2026 U.S. Vehicle Dependability Study

In Canada, Ram sales increased 8%, while heavy-duty truck sales increased 21%.

In Mexico, Stellantis ranked first overall with an 18.8% market share. Ram sales increased 43%, while total commercial vehicle sales increased 36%.

Middle East & Africa

In the Middle East and Africa, Stellantis Pro One reported a 22.3% market share, up 1.8 percentage points year over year.

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The company led the van segment with a 36.0% market share, including:

  • Turkey: #1 with 48.3% market share
  • Morocco: #1 with 23.0%
  • Algeria: #1 with 84.6%
  • Tunisia: #1 with 45.8%
  • Overseas Territories: #1 with 44.0%

The company's compact van models remained the best-selling van family in the region.

Commercial Vehicle Business

Building on its lineup of vans, pickups and business solutions, Stellantis Pro One continues to offer commercial vehicle products and services for business customers.

“The first half of 2026 confirms the strength of our customer-focused strategy, commercial vehicle portfolio and multi-energy offer,” said Eric Laforge, head of Stellantis Pro One. “While we continue to reinforce our market positions worldwide, we are equally focused on the future, building on the European launch of our Smart Compact Van, expanding our CustomFit capabilities and advancing product development across the Stellantis Pro One portfolio. We look forward to meeting journalists from Europe and the Middle East and Africa region at IAA Transportation Hannover, where we will present these initiatives and preview upcoming developments for our commercial vehicle customers.”


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