Automotive Fleet
MenuMENU
SearchSEARCH

OnStar Navigation System to Get Upgrade

DETROIT - Ten years after it first introduced the OnStar safety and navigation system, General Motors Corp. is making a significant upgrade that will allow customers to get real-time directions as they're driving.

by Staff
February 7, 2006
3 min to read


DETROIT - Ten years after it first introduced the OnStar safety and navigation system, General Motors Corp. is making a significant upgrade that will allow customers to get real-time directions as they're driving, reported the Associated Press. GM plans to announce the new option at the Chicago Auto Show, the same venue where it introduced OnStar in 1996. Turn-by-Turn Navigation will debut on the Buick Lucerne and the Cadillac DTS in March and will gradually be added to other GM vehicles. GM says it will be available on approximately 1 million cars and trucks by the 2007 model year. Around 4 million drivers now have OnStar, a service unique to GM. That will increase exponentially in the next few years, since GM plans to make OnStar standard on all vehicles by 2007. OnStar has always been able to give directions, track a stolen car, unlock a car when the keys are left inside, or summon an ambulance after an accident. Gradually, other features have been added, such as the ability to make hands-free calls and send monthly vehicle diagnostic reports. Right now, OnStar owners can press a button to dial an operator and get audio directions based on their location, which is pinpointed by satellite. The directions are read off immediately. The system lets customers tape the directions and play them back as they drive, but it doesn't keep track of the vehicle's progress as it follows the route. With the new system, drivers will call an operator and ask for audio directions, which are downloaded by the operator. A computerized voice will come on and talk the driver through each step of the route as they're driving. If the driver leaves the route, the system will alert the driver and recalculate the directions based on the new location. OnStar President Chet Huber said in the Associated Press report that the new system is easy to use and safer than screen-based navigation because drivers never have to take their eyes off the road. It also will be less expensive than installing a navigation screen, which can cost between $1,500 and $3,000, he said. Directions are available in English, Spanish or French. Huber wouldn't give the exact cost of the Turn-by-Turn Navigation option, but he said it will be less than $34.95 per month, which is what customers currently pay to access directions from OnStar. Customers pay $16.95 per month for OnStar safety features, such as an automatic call when the air bag deploys. Handsfree calling minutes are purchased separately. Eighty-five percent of OnStar customers currently get only the safety package, while 15 percent get the directions package, Huber said, according to the Associated Press report. Huber said Turn-by-Turn Navigation is less labor-intensive than the current system, which depends heavily on live operators. OnStar currently has three call centers, in Michigan, North Carolina and Ontario. GM doesn't release separate financial data for OnStar, but company officials have said GM first started making money from OnStar in 2003. OnStar had trouble catching on since drivers didn't immediately understand the system or its benefits. But Huber said that's changing. OnStar subscriptions were up 30 percent between 2004 and 2005, and more than 60 percent of customers who get the system for free in the first year of ownership are now renewing their subscriptions, he said. Huber said in the Associated Press report that competitors have been slow to match OnStar because the technology is complex and needs constant updates. GM has licensed the technology to a few competitors, but only Isuzu Motors Ltd. and Honda Motor Co.'s Acura brand have some OnStar features in 2006 models. But Huber thinks the pressure will be on as OnStar moves into every GM vehicle.

More Telematics

Two different types of drivers approach their vehicles in a parking lot
TelematicsAugust 14, 2026

Inside the Church of Jesus Christ of Latter-day Saints’ Two-Track Telematics Strategy

With 20,000 vehicles and two fundamentally different driver populations, the Church faced a fleet management problem that a single telematics program couldn't solve. How it responded offers a replicable framework for any fleet where one size doesn't fit every driver.

Read More →
van driver conversing with AI assistant over phone
Telematicsby Chris BrownAugust 7, 2026

How Conversational AI Can Make Fleet Tasks Easier for Drivers

While most generative AI tools help fleet managers interpret data at their desks, Connex2X is applying voice interaction to tasks behind the wheel.

Read More →
An AF podcast logo
TelematicsAugust 5, 2026

Why Fleets Are Creating Dedicated Fleet Analyst Positions

Are fleet analyst positions the new norm? Listen here to find out.

Read More →
Ad Loading...
Aerial view of a multi-level highway interchange with Teletrac Navman and Respida logos, representing Teletrac Navman’s acquisition by Respida Capital and future growth in fleet management.
Telematicsby News/Media ReleaseJuly 16, 2026

Teletrac Navman Begins Next Chapter as Standalone Private Company

What's new with Teletrac Navman and its new owner?

Read More →
Title card with Reed Jackson: The Fleet Analyst is the new Strategic Position
Telematicsby Chris BrownJuly 14, 2026

Why Fleets Are Creating Dedicated Fleet Analyst Positions

Telematics, AI, EVs, and connected technologies are generating more fleet data than traditional teams can effectively manage. Reed Jackson explains why dedicated fleet analytics roles are emerging to turn that information into better operational decisions.

Read More →
a car's profile, with digital exhaust coming from back
Telematicsby Chris BrownJuly 8, 2026

Deleting Driver Data Is No Longer Enough in Connected Vehicles

A factory reset may erase what's stored inside a vehicle, but it doesn't always end a former driver's digital connection. Here's how fleets can make digital offboarding part of every vehicle transition to reduce privacy, security, and compliance risks.

Read More →
Ad Loading...
Syneos interviewee with How Pharma Fleets Use AI to Save text overlay
Telematicsby Chris BrownJuly 2, 2026

How AI Can Help Fleet Managers Build Their Own Solutions

Syneos Health Fleet Manager Kristin Leary is exploring how AI-powered development tools, telematics data, and predictive analytics could help fleets solve operational challenges without waiting for a vendor roadmap.

Read More →
Two people sit across from each other at a desk during a business meeting. One person, wearing a white shirt, has their hands folded while the other gestures with a pen toward documents clipped to a clipboard. Additional paperwork and a calculator are visible on the table, suggesting a discussion involving contracts, finances, or administrative paperwork. Sunlight filters through window blinds in the background, creating a professional office setting.
SponsoredJuly 1, 2026

Cameras, Safety and Insurance: From Reactive Claims to Real-Time Prevention (Part 2 of 2)

Part Two: Commercial auto remains one of the most challenging and costly lines of coverage for fleet operators and insurers alike. Continue learning more about how to effectively address these issues from Onur Aksan, Enterprise Business Development Executive, Geotab

Read More →
An Automotive Fleet YouTube thumbnail for a video interview with Michael Ferrara on fleet uptime
Telematicsby Chris BrownJune 30, 2026

100% Fleet Uptime? Here's Stellantis' Strategy

Keeping commercial vehicles on the road is becoming just as important as getting them into service. Stellantis’ U.S. fleet chief Michael Ferreira shares how connected technology and AI are changing the way fleets manage uptime.

Read More →
Ad Loading...
Colin Sutherlans and an uber and waymo car
Telematicsby Chris BrownJune 25, 2026

Waymo vs. Tesla Robotaxi: Side-by-Side Ride-Hailing Test Highlights Different Approaches to Autonomy

Video comparison in Austin contrasts traditional Uber service with autonomous offerings from Waymo and Tesla Robotaxi.

Read More →