MENU
SEARCHOmnitracs Analytics is celebrating 10 years of providing predictive modeling and big data to road transport, and is offering a six-month no-cost trial of its custom Recruiting Model that helps pinpoint the most suited driver to hire.
Omnitracs Analytics is celebrating 10 years of providing predictive modeling and big data to road transport, and is offering a six-month no-cost trial of its custom Recruiting Model that helps pinpoint the most suited driver to hire.
Since 2005, Omnitracs Analytics has analyzed driver behavior over 35 billion miles and accumulated 85 years' worth of transport data to become the big data leader in transport data analytics and predictive modeling.
Omnitracs Analytics began as a fledgling startup, based on the notion that in-cab technology and driver data could be used to predict drivers most likely to have an accident.
What started as a big idea transpired into a game-changing technology for countless transport companies—saving lives, averting thousands of accidents, increasing productivity, keeping drivers employed, and reducing insurance costs. Today, the company effectively predicts sleep patterns, DOT recordable accidents, ideal pairing of team drivers, the best driver to hire, intelligent routes, critical events, cargo theft, tire failure and roadside breakdowns, according to the company.
"Before 2005, we looked at drivers like they were still-frame pictures, either safe or unsafe," said Dean Croke, vice president of Omnitracs Analytics. "With big data, we now see drivers like moving pictures — constantly changing from safe to unsafe over time."
About 95 percent of the predictors of risk do not initially come from a fleet's raw data. The predictors only surface once applied to Omnitracs Analytics proprietary algorithms, according to the company.
For a limited time, new customers that purchase a Retention Model—an advanced platform that detects subtle changes in driver behavior to identify which drivers are likely to leave a company—before September 30, 2015 will receive a six-month free trial of a custom designed Recruiting Model. Together the Recruiting Model and Retention Model can help build a true picture of which drivers to hire and focus on to maximize productivity and help reduce employee turnover.
Distracted driving remains one of the most persistent risks in fleet operations. New approaches focus on removing mobile device use entirely while adding real-time safety support.
Read More →
As distraction risks evolve, fleets are turning to smarter, more connected technologies to better understand what’s happening behind the wheel. Part 2 explores how these tools are helping identify risky behaviors and improve visibility across operations.
Read More →
What fleets capture to improve safety can also expose them in litigation, forcing leaders to rethink how data is managed, stored, and shared.
Read More →
Distracted driving is often measured by what we can see—phones in hand, eyes off the road. But what about the distractions we can’t? A recent incident raises a bigger question about awareness, attention, and why subtle risks so often go unnoticed.
Read More →
While serious crashes are declining, a rise in minor incidents and ongoing risk hotspots underscore the need for continued fleet safety investment.
Read More →
Fleets have more driver data than ever, so why isn't behavior changing? Training requires more than reports and coaching — it requires real-world practice.
Read More →
A two-part conversation with Stefan Heck on how AI is transforming the fight against distracted driving. As fleets adopt smarter tools, the focus shifts from reacting to preventing risk. In Part 1, we look at where AI is making an impact for fleets today.
Read More →
More people on foot means more risk for drivers. These pedestrian safety tips can help prevent serious injuries and keep everyone safer on the road.
Read More →
Safer crews. Fewer incidents. Better uptime. Learn how driver-assist technology is changing the way vocational fleets operate.
Read More →
An 11% drop in pedestrian fatalities in early 2025 signals progress in U.S. road safety, but elevated death rates and ongoing risks underscore the need for continued action from fleets and policymakers.
Read More →
