Automotive Fleet
MenuMENU
SearchSEARCH

NHTSA Pushes for Industry Safety Culture Shift

The new administrator of the federal safety agency has scheduled two meetings in hopes of developing strategies to better protect the driving public.

by Staff
April 13, 2015
NHTSA Pushes for Industry Safety Culture Shift

Rosekind

2 min to read


Rosekind

Auto manufacturing chief executives will meet this summer with federal safety officials during a summit aimed at developing ways to improve the industry’s overall safety culture.

In the wake of last year’s record-setting vehicle recalls, the head of the National Highway Traffic Safety Administration is calling for the auto industry to collectively take a more “proactive rather than reactive” approach to vehicle safety, the Detroit News reported. 

Ad Loading...

NHTSA Administrator Mark Rosekind mentioned the summit plans during a roundtable session at the New York International Auto Show on April 9.

In 2014, automakers issued 803 vehicle recalls involving nearly 64 million vehicles.

During the discussion, Rosekind also noted NHTSA needs to improve its own performance. He pledged to develop a two-year strategy for doing so – with short-, medium- and long-term goals.

NHTSA has also planned an April 28 event in Washington to find solutions for improving vehicle recall completion rates. Representatives from the automakers, safety advocacy groups and government agencies are expected to participate.

The Obama administration’s highway bill includes some provisions intended to improve recall completion rates. For example, used car dealers and rental car companies would be required to complete any open-recall repairs on a vehicle before selling or renting it. The bill would also mandate that franchise dealers check for open recalls every time a vehicle is brought in for service. But Congressional support for these proposed regulations is in question.

Ad Loading...

Additionally, the bill proposes a pilot grant program in which a qualifying state DMV would check for open recalls at the time of vehicle registration. The Governors Highway Safety Association, however, has criticized this plan, arguing that state safety projects aimed at changing driver behavior are more worthy of federal funding.

“Only 2 percent of crashes are attributed to vehicle issues, while 94 percent are driver behavior related,” GHSA Chairman Kendell Poole said in a released statement. “Taking money from an already underfunded behavioral safety program to address vehicle safety needs is counterintuitive and not based on data.”

More Safety

Chris Brown sits across from safety experft at Lifesaver mobile in an interview about distracted driving and phone use tech.
Safetyby Chris BrownMay 1, 2026

Reducing Risk by Eliminating Phone Use Behind the Wheel

Distracted driving remains one of the most persistent risks in fleet operations. New approaches focus on removing mobile device use entirely while adding real-time safety support.

Read More →
Safetyby Jeanny RoaApril 15, 2026

Distracted Driving in the Age of Smart Tech – Part 2

As distraction risks evolve, fleets are turning to smarter, more connected technologies to better understand what’s happening behind the wheel. Part 2 explores how these tools are helping identify risky behaviors and improve visibility across operations.

Read More →
Safetyby Jeanny RoaApril 11, 2026

 Data Rights, Risks, and Responsibilities After a Crash

What fleets capture to improve safety can also expose them in litigation, forcing leaders to rethink how data is managed, stored, and shared.

Read More →
Ad Loading...
Driver holding a phone while steering, illustrating distracted driving and the importance of mental awareness and attention on the road for fleet safety.
Safetyby Judie NuskeyApril 10, 2026

From Distraction to Detection: Strengthening Awareness in Fleet Drivers

Distracted driving is often measured by what we can see—phones in hand, eyes off the road. But what about the distractions we can’t? A recent incident raises a bigger question about awareness, attention, and why subtle risks so often go unnoticed.

Read More →
Safetyby StaffApril 8, 2026

Lytx 2026 Road Safety Report

While serious crashes are declining, a rise in minor incidents and ongoing risk hotspots underscore the need for continued fleet safety investment.

Read More →
Driver’s hands on steering wheel in a sunlit vehicle, representing real-world driver behavior and the shift from data monitoring to hands-on training in fleet safety programs.
Safetyby Judie NuskeyApril 7, 2026

Behind-the-Wheel vs. Classroom Training: What Actually Changes Driver Behavior?

Fleets have more driver data than ever, so why isn't behavior changing? Training requires more than reports and coaching — it requires real-world practice.

Read More →
Ad Loading...
A person in a car on their phone behind the steering wheel.
Safetyby Jeanny RoaApril 1, 2026

Distracted Driving in the Age of Smart Tech – Part 1

A two-part conversation with Stefan Heck on how AI is transforming the fight against distracted driving. As fleets adopt smarter tools, the focus shifts from reacting to preventing risk. In Part 1, we look at where AI is making an impact for fleets today.

Read More →
Pedestrians crossing a busy street, highlighting the importance of driver awareness and caution to prevent pedestrian accidents.
Safetyby StaffMarch 30, 2026

Pedestrian Safety Starts With the Driver

More people on foot means more risk for drivers. These pedestrian safety tips can help prevent serious injuries and keep everyone safer on the road.

Read More →
SponsoredMarch 30, 2026

Safety by Design: Power and Protection in the Freightliner 114SD Plus

Safer crews. Fewer incidents. Better uptime. Learn how driver-assist technology is changing the way vocational fleets operate.

Read More →
Ad Loading...
Safetyby StaffMarch 26, 2026

Pedestrian Deaths Drop in First Half of 2025, Marking Largest Decline in Years

An 11% drop in pedestrian fatalities in early 2025 signals progress in U.S. road safety, but elevated death rates and ongoing risks underscore the need for continued action from fleets and policymakers.

Read More →