New Zealand has launched an electric vehicle information campaign to mark the start of International Drive Electric Week, according to a report by Scoop.co.nz.

During the week, volunteers are supported by business, local government, and member organizations to help spread the word and encourage New Zealanders to attend an event, test drive an EV, and talk to an EV owner. To kick off the week, and the information campaign, the government has launched a website that will connect New Zealanders to everything they need to know about EVs.

The information campaign is one of the 14 initiatives New Zealand’s government announced in May to help achieve its goal of doubling the number of EVs on New Zealand roads each year to reach 64,000 by 2021. The $1 million per year, five year campaign is aimed at exciting New Zealanders about electric vehicles and overcoming knowledge barriers. It will include community and events programs, a website, TV advertising, and printed material about charging and buying EVs.