More analysis: Dataforce Releases Update on Western European Car Market
New Study Examines European Leasing/Rental Markets
The study by German research and data collection firm Dataforce offers a “status-quo and future outlook" on the leasing/rental market in five major European countries.

Dataforce analysts examined the strength of the leasing, rental and car subscription markets and looked at how they will develop in France, Germany, Italy, Spain and the U.K.
Photo: Mabel Amber
German resarch firm Dataforce has completed a long-term analysis of the leasing and rental market in across five European countries intended to provide data-based trends in the leasing and car subscription market.
The Leasing/Long-term Rental Study EU-5 2023 offers a “status-quo and future outlook on the leasing/rental market in France, Germany, Italy, Spain and U.K.” with analysis of purchasing and usage behaviors of fleet managers and private individual customers, according to Dataforce.
Dataforce analysts examined the strength of the leasing, rental and car subscription markets and looked at how they will develop.
The study includes a forecast of the company car and private car markets up to 2028, including new registrations and electrification. For the company car market, the registrations are broken down by channel.

Source: Dataforce
The study also features a lessee survey of more than 1,000 fleet managers and nearly 4,000 private customers in the five countries. The survey queried participants about attitudes and opinions on leasing.
Among the study topics are:
New registration forecasts according to the target groups private and fleet as well as self-registrations of manufacturers and dealers until 2028.
Current shares of leased, purchased and rented cars, for fleets with a forecast for five years up to 2028.
Drivers and influencing factors: Such as fleet size, demographic factors and the choice of financing type.
Electrification: electric cars are rapidly gaining market share and they are leased much more frequently. The electrification forecast and the presentation of leasing rates show how big the influence is in the individual markets and target groups.
Car subscriptions are on the rise. How many fleet and private customers are actually switching?
The study is available as a complete package or as individual modules. Further information and ordering details are available on the Dataforce website.
More Global Fleet

Cameras, Safety and Insurance: From Reactive Claims to Real-time Prevention
Commercial auto remains one of the most challenging and costly lines of coverage for fleet operators and insurers alike. Learn more about how to effectively address these issues from Onur Aksan, Enterprise Business Development Executive, Geotab.
Read More →
Why Fleet Managers Are Replacing Departmental Vehicles with Shared Motor Pools
Departmentally assigned vehicles often create hidden costs through underutilization, poor visibility, and increased administrative burden. This white paper explores how shared motor pool strategies help fleets reduce costs, improve accountability, and optimize vehicle utilization.
Read More →
Fleet Costs Are Rising: Here’s How Leaders Are Responding
Fleet leaders are under pressure to reduce costs, adapt to economic uncertainty, and make smarter decisions. See how peers across North America are responding with real data, proven strategies, and forward-looking insights. Download the 2026 Market Pulse Report to benchmark your strategy and uncover where you can gain an edge.
Read More →
Enterprise Fleet Management Surpasses 900,000 Vehicles in U.S. & Canada
Enterprise Mobility connects with mobility solutions around the globe
Read More →Automotive Fleet's Guide to Fleet Electrification
Unlock the secrets to a successful transition to electric fleets with Automotive Fleet's comprehensive Fleet Electrification Guide!
Read More →
Sumitomo Rubber Industries to Acquire Viaduct
Viaduct will join Sumitomo as an independent subsidiary. Partnership strengthens global reach and accelerates AI-driven innovation for fleets and manufacturing.
Read More →
AfMA’s 2025 Education & Leadership Summit: 26 Years of Impactful Connection
Held in Sydney, the Australasian Fleet Management Association’s 2025 Summit marked ten years of growth as the event expanded its global reach and doubled down on practical, non-commercial fleet leadership programming.
Read More →
Closing Soon! Nominate a 2025 Global Fleet Team of the Year
Submit your nomination for the award that honors outstanding multinational fleet teams. Nominations close Aug. 15.
Read More →
Seven Strategies to Reduce Preventable Accidents
“Accidents” suggest inevitability, but most crashes are preventable — caused by driver actions and behaviors. Here’s why shifting the narrative can improve road safety.
Read More →
2024 Global Fleet Conference in Photos
Check out photos from the first two days of the 2024 Global Fleet Conference, which convened for the first time in San Diego Nov. 4-6 as part of the new Fleet Week series of conferences.
Read More →
