Peter Robb has been named Group Executive for the Innovation Group in the Melbourne Area of Australia. As the Group Executive for the fleet business, Robb is responsible for the financial and operational performance, as well as growth strategies for the company.

“Innovation Group leverages innovative technology and best practice business processes to measurably improve our customers financial and service performance,” said Robb. “We are the leading independent service provider of collision repair management, risk mitigation and technology solutions to the Australian fleet industry. Drawing on more than two decades' experience in servicing the needs of fleet managers and operators in Australia we offer a range of solutions to maximize productivity and safety while minimizing complexity, risks and costs.”

Previously, Robb was General Manager – Custom Fleet Australia in Melbourne, Australia. As the general manager of Fleet Australia, Robb oversaw new sales and existing client management functions while at the Australasian fleet management and leasing company. Robb managed a 125-member staff. Custom Fleet is a business unit of GE Capital. Among Robb’s accomplishments while at Custom Fleet was exceeding sales and returns targets, organizational re-design, value proposition commercial activation, and re-establishment of Customer Advisory Board.

--By Mike Antich