New Business Focused on Improving Brake Performance
ROME, GA - Elite Brake Company is a new commercial vehicle brake component supplier developing a full product line of brake block, brake lining, medium duty hydraulic brake disc pads, heavy duty air brake disc pads as well as new lined brake shoes & kits, remanufactured brake shoes & kits, and complete brake drum kits.
ROME, GA - Elite Brake Company is a new commercial vehicle brake component supplier developing a full product line of brake block, brake lining, medium duty hydraulic brake disc pads, heavy duty air brake disc pads as well as new lined brake shoes & kits, remanufactured brake shoes & kits, and complete brake drum kits. The company's mission is to bring better brake performance to medium and heavy duty commercial vehicle fleets operating trucks, trailers, and transit/coach buses.
Elite Brake will be led by John Healy, a friction industry veteran, with 20 years experience at Marathon, Brake Pro, and Incolbestos. Mr. Healy emphasized that "The primary focus of our new company will be unique brake products that are developed to be application specific and provide the lowest cost per mile for each fleet. Our company slogan is 'We have the right brake for you' and that's our ultimate aim, to offer products to help individual fleets meet their performance and operating cost goals". Elite Brake's corporate office, distribution center, and remanufacturing center will be located in Rome, Georgia - ranked the #1 small city in the Southeast. The recently completed remanufacturing center will offer the highest quality remanufactured brake shoes available in the industry with unique processes such as WhiteGlove, DiamondCote, and Eagle-i. Elite Brake Company is currently receiving inquiries for customized solutions to improve brake performance at their website www.elitebrake.com.
About Elite Brake Company
Elite Brake Company is a North American tier two supplier of brake related components to original equipment manufacturers and the aftermarket for the transportation sector. The company serves heavy duty commercial vehicle manufacturers of trucks, trailers, and transit/coach buses, their dealer networks, and aftermarket independent distributors.
More Safety

The Safest Fleets Aren’t the Ones with the Most Technology
You’ve made the telematics investment. Here’s how to capture the other half of its value and build the safest fleet on the road.
Read More →
Hidden in Plain Sight: Fleet Compliance Risks
Fleet compliance isn't just about having policies — it's about consistently enforcing them. This practical guide reveals six hidden compliance risks common in public sector and shared fleet operations and outlines proven strategies to improve visibility, accountability, and audit readiness
Read More →
NETS Sets 2026 Fleet Safety Benchmark Conference for Indianapolis
The Sept. 15–17 program will feature fleet benchmarking data, case studies, emerging technologies, and implementation strategies while running alongside the NSC Safety Congress & Expo.
Read More →
Off-the-Job Crashes Account for 43% of Employers’ $61.7 Billion Crash Burden
NETS quantifies costs dispersed across fleet, risk, HR, and other departments while providing new per-crash benchmarks for employers.
Read More →
Ram Recalls More Than 1.27 Million 1500 Pickups for Seat Belt Anchor Issue
The recall affects certain 2019-2026 Ram 1500 pickups that may have improperly attached second-row seat belt buckle anchors.
Read More →How Better Visibility Cut Speeding Violations by 48%
Fleet leaders don't need more data, they need clearer visibility into what the data is saying. This case study explores how one utility replaced speeding-event counts with a single metric — miles driven in violation — to strengthen safety and significantly reduce speeding violations.
Read More →
Operation Safe Driver Week: Why the Industry's Oldest Safety Campaign Still Matters to Fleets
A look at how a 2007 enforcement initiative became one of the most consequential weeks on the fleet safety calendar, and what it means for your drivers in 2026.
Read More →
Nexar-Nauto Merger Aims to Give Fleets Better Safety Intelligence Through Larger Driving Dataset
Stefan Heck tells Automotive Fleet that combining more than 10 billion miles of driving history with Nexar's AI models will give fleets deeper insights into driver risk and roadway conditions than either company could provide independently.
Read More →From Silos to Solutions: Relationship Management for Safer Fleets
From telematics adoption and driver accountability to policy consistency and risk mitigation, this episode breaks down what it really takes to build a safer fleet culture without slowing business down.
Read More →
IIHS Launches First Commercial Vehicle Safety Evaluations
The Insurance Institute for Highway Safety has begun evaluating heavy-duty pickups and cargo vans for driver protection. Which models earned top marks?
Read More →
